{"id":101464,"date":"2023-06-20T03:05:05","date_gmt":"2023-06-20T03:05:05","guid":{"rendered":"https:\/\/haberulus.net\/?p=101464"},"modified":"2023-06-20T03:05:05","modified_gmt":"2023-06-20T03:05:05","slug":"tuketici-parasini-gidaya-harciyor","status":"publish","type":"post","link":"https:\/\/haberulus.net\/?p=101464","title":{"rendered":"T\u00fcketici paras\u0131n\u0131 g\u0131daya harc\u0131yor"},"content":{"rendered":"<p><strong>Y\u00fcksek<\/strong> enflasyon ve d\u00fcnyadaki d\u00fc\u015f\u00fc\u015f trendine kar\u015f\u0131l\u0131k T\u00fcrkiye&#8217;de artan g\u0131da fiyatlar\u0131 \u00f6zellikle h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnlerinde cirolar\u0131 b\u00fcy\u00fct\u00fcrken, g\u0131da al\u0131\u015fveri\u015fleri perakendede hacmi b\u00fcy\u00fctt\u00fc. Nielsen verilerine g\u00f6re,\u00a0 T\u00fcrkiye&#8217;de FMCG (H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri) perakendesinin 2022 y\u0131l\u0131 toplam\u0131nda y\u00fczde 99, 2023 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde ise y\u00fczde 94&#8217;l\u00fck b\u00fcy\u00fcme kaydedildi.<\/p>\n<p><strong>S\u00dcT \u00dcR\u00dcNLER\u0130NDE DARALMA<\/strong><\/p>\n<p>Fiyat art\u0131\u015flar\u0131 d\u0131\u015f\u0131nda adetsel sat\u0131\u015f art\u0131\u015flar\u0131n\u0131n etkili oldu\u011fu b\u00fcy\u00fcmede alt kategorilere bak\u0131ld\u0131\u011f\u0131nda \u00f6zellikle g\u0131da alan\u0131ndaki sat\u0131\u015flar bu b\u00fcy\u00fcmeyi ta\u015f\u0131rken ki\u015fisel bak\u0131m ve ev bak\u0131m \u00fcr\u00fcnlerinde ise hacimsel d\u00fc\u015f\u00fc\u015fler s\u00f6z konusu. 2022&#8217;de ev temizlik \u00fcr\u00fcnlerinde y\u00fczde 3&#8217;l\u00fck v\u00fccut bak\u0131m \u00fcr\u00fcnlerinde y\u00fczde 1&#8217;lik daralma g\u00f6zlenirken, toplam g\u0131da sat\u0131\u015flar\u0131 ise hacimsel olarak y\u00fczde 2 artt\u0131.\u00a0 Pazarda b\u00fcy\u00fcme dinami\u011fine sahip kategorileri anlaman\u0131n kritik oldu\u011funu vurgulayan Nielsen T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc ve Afrika &#038; Orta Do\u011fu Analitik Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan, at\u0131\u015ft\u0131rmal\u0131k, i\u00e7ecekler ve bakkaliye gruplar\u0131n\u0131n global b\u00fcy\u00fcmede ba\u015f\u0131 \u00e7eken kategoriler oldu\u011funu s\u00f6yledi. \u015eekerel Erdo\u011fan, \u201cT\u00fcrkiye&#8217;de FMCG b\u00fcy\u00fcmesine bakt\u0131\u011f\u0131m\u0131zda \u00f6zellikle g\u0131da kategorisinin, g\u0131da ba\u015fl\u0131\u011f\u0131 alt\u0131nda da at\u0131\u015ft\u0131rmal\u0131k ve i\u00e7ecek gruplar\u0131n\u0131n g\u00fc\u00e7l\u00fc hacim ve ciro performans\u0131yla b\u00fcy\u00fcmeyi \u00f6ne ta\u015f\u0131d\u0131klar\u0131n\u0131 g\u00f6rmekteyiz\u201d dedi. Verilere g\u00f6re g\u0131da alan\u0131nda hacimsel k\u00fc\u00e7\u00fclmenin ya\u015fand\u0131\u011f\u0131 kategorilerin ba\u015f\u0131nda y\u00fczde 3 ile s\u00fct \u00fcr\u00fcnleri gelirken, dondurma al\u0131\u015fveri\u015flerinde y\u00fczde 2&#8217;lik daralma ya\u015fand\u0131. Ka\u011f\u0131t t\u00fct\u00fcnleri ile a\u011f\u0131z bak\u0131m \u00fcr\u00fcnlerindeki sat\u0131\u015flar ise yerinde sayd\u0131.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/i01.sozcucdn.com\/wp-content\/uploads\/2023\/06\/20\/08-didem-sekerel-erdogan.jpg\" alt=\"\" title=\"\"><\/p>\n<p>Didem \u015eekerel<\/p>\n<\/div>\n<p><b>T\u00fcketici paketleri k\u00fc\u00e7\u00fcltt\u00fc<\/b><\/p>\n<p>T\u00fcketicide ihtiyac\u0131 kadar alman\u0131n bir trend olarak \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 kaydeden Didem \u015eekerel Erdo\u011fan,\u00a0 t\u00fcm \u00fclkelerde fiyat art\u0131\u015flar\u0131n\u0131n g\u00f6r\u00fclmekte oldu\u011funu, bunun t\u00fcketici b\u00fct\u00e7esi \u00fczerinde bask\u0131 yaparak t\u00fcketiciyi daha temkinli olmaya sevk etti\u011fini vurgulad\u0131.\u00a0 Erdo\u011fan, \u00fcr\u00fcn tercihlerinin k\u00fc\u00e7\u00fck paketlere y\u00f6neldi\u011fini belirterek, \u201cAl\u0131\u015fveri\u015f\u00e7iler gerekti\u011fi zaman, gereken \u00fcr\u00fcn\u00fc, gerekti\u011fi kadar al\u0131yor. \u00dcr\u00fcn tercihleri k\u00fc\u00e7\u00fck paketlere y\u00f6neldi\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri 2022 y\u0131l\u0131nda ciroyu katlarken 2023\u2019\u00fcn ilk \u00e7eyre-\u011finde de y\u00fczde 94\u2019l\u00fck b\u00fcy\u00fcme kaydetti. B\u00fcy\u00fcmenin ana dinami\u011fini ise artan fiyatlarla g\u0131da harcamalar\u0131 olu\u015fturdu.<\/p>\n","protected":false},"author":1,"featured_media":101465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[645,1209,55,12619],"class_list":["post-101464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-gida","tag-urun","tag-urunlerinde"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/101464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101464"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/101464\/revisions"}],"predecessor-version":[{"id":101466,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/101464\/revisions\/101466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/101465"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}