T\u00fcrkiye\u2019de Covid-19 salg\u0131n\u0131 sebebiyle 2020\u2019de y\u00fczde 43 azalarak 193 milyon dolara d\u00fc\u015fen kozmetik \u00fcr\u00fcnleri ithalat\u0131, maske kullan\u0131m\u0131n\u0131n neredeyse bitti\u011fi 2022 itibar\u0131yla salg\u0131n d\u00f6nemin yakla\u015f\u0131k iki kat\u0131na \u00e7\u0131kt\u0131.<\/p>\n
T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K) verilerinden yap\u0131lan derlemeye g\u00f6re, kozmetik \u00fcr\u00fcnleri kullan\u0131m\u0131, Covid-19 d\u00f6nemindeki soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamas\u0131, maske kullan\u0131m\u0131 gibi sosyal mesafe kurallar\u0131n\u0131n etkisiyle olduk\u00e7a azalm\u0131\u015ft\u0131.<\/p>\n
Salg\u0131n\u0131n yay\u0131lmas\u0131na kar\u015f\u0131 tedbirlerin en s\u0131k\u0131 oldu\u011fu 2020 y\u0131l\u0131nda parf\u00fcm, far, ruj ve y\u00fcz makyaj malzemeleri gibi \u00fcr\u00fcnlerin aralar\u0131nda bulundu\u011fu kozmetiklerin ithalat\u0131 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 43 azalarak son 4 y\u0131l\u0131n dip seviyesi olan 193 milyon dolara gerilemi\u015fti.<\/p>\n
Al\u0131nan \u00f6nlemlerin gev\u015fetilmesinin etkisiyle art\u0131\u015f e\u011filimine giren ithalat rakamlar\u0131 2021\u2019de 270 milyon dolara \u00e7\u0131kt\u0131.<\/p>\n
Pandeminin sona ermesi ve maske kullan\u0131m\u0131n\u0131n neredeyse bitmesi ile sosyal hayatta bak\u0131m\u0131n\u0131 ihmal etmeyen bireyler kozmetik harcamalar\u0131n\u0131 art\u0131rd\u0131. 2022\u2019de 409,4 milyon dolara y\u00fckselen kozmetik ithalat\u0131 2020-2022 d\u00f6neminde iki kat\u0131na \u00e7\u0131karak, pandemi \u00f6ncesi d\u00f6nemdeki rakamlar\u0131 da ge\u00e7ti.<\/p>\n
S\u00f6z konusu \u00fcr\u00fcnlerin ithalat\u0131 bu y\u0131l\u0131n ilk 4 ay\u0131nda ise yakla\u015f\u0131k 154 milyon dolar olarak ger\u00e7ekle\u015fti.<\/p>\n
EN \u00c7OK PARF\u00dcME PARA HARCANDI<\/b><\/p>\n
Kozmetik \u00fcr\u00fcnleri ithalat\u0131nda pandemi d\u00f6nemine g\u00f6re en fazla art\u0131\u015f y\u00fczde 176,4 ile parf\u00fcmlerde olurken, bunu y\u00fczde 120,5 ile pudralar, y\u00fczde 106,7 ile dudak makyaj malzemeleri takip etti.<\/p>\n
Ge\u00e7en y\u0131l parf\u00fcm ithalat\u0131 253 milyon dolar olurken, bu rakam 2019\u2019da 210,5 milyon dolar, 2020\u2019de 91,5 milyon dolar ve 2021\u2019de 166 milyon dolar olarak kay\u0131tlara ge\u00e7mi\u015fti.<\/p>\n
En \u00e7ok ithalat yap\u0131lan di\u011fer kalemler ise 59,7 milyon dolarla g\u00f6z makyaj malzemeleri, 40,8 milyon dolarla deodorantlar oldu.<\/p>\n
Kad\u0131nlar\u0131n g\u00fcndelik hayatta s\u0131kl\u0131kla kulland\u0131\u011f\u0131 g\u00f6z makyaj malzemeleri ithalat\u0131 ise salg\u0131n \u00f6ncesi 51,8 milyon dolar seviyesinde seyrediyordu. Kovid-19 d\u00f6neminde 38,5 milyon dolarlara kadar gerileyen bu malzemelerin ithalat\u0131, ge\u00e7en y\u0131l 60 milyon dolara yakla\u015f\u0131rken, bu y\u0131l\u0131n ocak-nisan d\u00f6neminde 21 milyon dolar\u0131 buldu.<\/p>\n
RUJ \u0130THALATI 4 YILIN Z\u0130RVES\u0130NDE<\/b><\/p>\n
Maske zorunlulu\u011fu nedeniyle dudak makyaj malzemeleri ithalat\u0131 da 2019\u2019da 26,1 milyon dolar iken, 2020 ve 2021 d\u00f6neminde 16 milyon dolar seviyelerine kadar geriledi. Ge\u00e7en y\u0131l 33,2 milyon dolarla son 4 y\u0131l\u0131n zirvesini g\u00f6ren dudak malzemeleri ithalat\u0131 bu y\u0131l\u0131n ocak-nisan d\u00f6neminde 14 milyon dolar\u0131 a\u015ft\u0131.<\/p>\n
Pudra ve all\u0131k ithalat\u0131nda ise 2020 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re neredeyse yar\u0131 yar\u0131ya azal\u0131\u015f ger\u00e7ekle\u015firken, bu \u00fcr\u00fcnlerin ithalat\u0131 ge\u00e7en y\u0131l itibar\u0131yla toparlanarak s\u0131ras\u0131yla 10,6 milyon dolar ve 5,5 milyon dolar seviyelerine ula\u015ft\u0131.<\/p>\n
Manik\u00fcr ve pedik\u00fcr malzemeleri ithalat\u0131 da 2020-2021 d\u00f6neminde 3 milyon dolara kadar gerilerken, 2022 y\u0131l\u0131nda 6,5 milyon dolara \u00e7\u0131kt\u0131. Bu y\u0131l\u0131n ocak-nisan d\u00f6neminde de 1,1 milyon dolarl\u0131k ithalat ger\u00e7ekle\u015ftirildi.<\/p>\n
Salg\u0131n d\u00f6neminde 33 milyon dolar seviyelerinde seyreden deodorant ithalat\u0131 ise 2022\u2019de 40 milyon dolara y\u00fckseldi. (AA)<\/p>\n","protected":false},"excerpt":{"rendered":"
Pandeminin ba\u015flad\u0131\u011f\u0131 2020’de maske ve sosyal mesafe kurallar\u0131 nedeniyle kullan\u0131m\u0131 azalan parf\u00fcm, ruj, pudra ve all\u0131k gibi \u00fcr\u00fcnlerin ithalat\u0131, maske kullan\u0131m\u0131n\u0131n bitti\u011fi 2022’de pandemi \u00f6ncesi rakamlar\u0131n \u00fczerine \u00e7\u0131karak 409,4 milyon dolara y\u00fckseldi.<\/p>\n","protected":false},"author":1,"featured_media":107948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[7481,11180,3538,65,2806],"class_list":["post-107947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-7481","tag-donemin","tag-ithalati","tag-milyon-dolar","tag-urunleri"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/107947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107947"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/107947\/revisions"}],"predecessor-version":[{"id":107949,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/107947\/revisions\/107949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/107948"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}