Ge\u00e7ti\u011fimiz aylarda Kanye West ve Adidas aras\u0131ndaki gerginlik s\u0131k s\u0131k bas\u0131na yans\u0131m\u0131\u015ft\u0131. Hatta West\u2019in Adidas ofisini basmas\u0131, Adidas\u2019tan y\u00f6neticilerle olan toplant\u0131s\u0131nda yeti\u015fkin filmi izletmesi olay olmu\u015ftu. Sonunda aralar\u0131ndaki ipleri koparan taraflar yollar\u0131na ayr\u0131 ayr\u0131 devam etmeye karar vermi\u015fti. Ancak West\u2019in markadaki YEEZY ayakkab\u0131lar\u0131na ne olaca\u011f\u0131 belirsizdi.<\/p>\n
May\u0131s ay\u0131nda Adidas da bekleyen 1,3 milyar dolar de\u011ferindeki YEEZY spor ayakkab\u0131lar\u0131n\u0131 nas\u0131l de\u011ferlendirece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n
\u015eirket, sat\u0131lmayan ayakkab\u0131lar\u0131 imha etmek yerine kalan sto\u011fu sat\u0131\u015fa \u00e7\u0131karmaya karar verdi ve gelirin bir k\u0131sm\u0131 Kanye West\u2019in Yahudi kar\u015f\u0131t\u0131 ve \u0131rk\u00e7\u0131 yorumlar\u0131ndan etkilenen kurulu\u015flara ba\u011f\u0131\u015fland\u0131.<\/p>\n
\u015eimdi Adidas, en son YEEZY sat\u0131\u015flar\u0131ndan hay\u0131r kurumlar\u0131na 121 milyon dolar ba\u011f\u0131\u015flad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
Markan\u0131n 2. \u00e7eyrek mali raporuna g\u00f6re, ayakkab\u0131lar\u0131n \u00e7o\u011fu tam fiyattan sat\u0131ld\u0131 ve tahmini 440 milyon dolar veya markan\u0131n ge\u00e7en \u00e7eyrekteki b\u00fcy\u00fcmesinin y\u00fczde 1\u2019ine e\u015fde\u011fer bir gelir elde edildi.<\/p>\n
CEO Bj\u00f8rn Gulden, firman\u0131n \u00e7ok talihsiz bir durumu miras ald\u0131\u011f\u0131n\u0131 kabul ederken, \u015fimdi hasar\u0131 s\u0131n\u0131rlamaya, envanterden kurtulmaya, gelirleri iyilik i\u00e7in kullanmaya ve YEEZY olmadan devam etmeye odakland\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ge\u00e7ti\u011fimiz aylarda Kanye West ile sorunlar ya\u015fayan ve sonunda aralar\u0131ndaki i\u015f birli\u011fine son veren Adidas’tan yeni bir hamle daha geldi. Marka, West’in YEEZY ayakkab\u0131lar\u0131ndan kazand\u0131\u011f\u0131 120 milyon dolar\u0131 ba\u011f\u0131\u015flad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":109098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[8230],"class_list":["post-109097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-adidas"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/109097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109097"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/109097\/revisions"}],"predecessor-version":[{"id":109099,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/109097\/revisions\/109099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/109098"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}