Sosyal medya platformlar\u0131n\u0131n geli\u015fmesi, video ak\u0131\u015f platformlar\u0131n\u0131n pop\u00fclerli\u011fi derken geleneksel televizyon yay\u0131n\u0131 izlenme oranlar\u0131n\u0131n eskisi kadar y\u00fcksek olmad\u0131\u011f\u0131 konu\u015fuluyordu. Ancak bu tahminler, art\u0131k yeni bir raporla da kan\u0131tlanm\u0131\u015f oldu.<\/p>\n
Nielsen ve Leichtman Research\u2019ten gelen yeni raporlar, geleneksel televizyon yay\u0131n\u0131n\u0131n, TikTok ve YouTube ile m\u00fccadelesini ne kadar h\u0131zl\u0131 kaybetti\u011fini vurguluyor.<\/p>\n
Nielsen\u2019in ara\u015ft\u0131rmalar\u0131na g\u00f6re; geleneksel televizyon yay\u0131n\u0131 izlenme oranlar\u0131n\u0131n y\u00fczde 50\u2019sinden daha az\u0131n\u0131 olu\u015fturuyor.<\/p>\n
En son rapor, Haziran 2023\u2019ten Temmuz 2023\u2019e kadar yay\u0131n ve kablolu televizyonun her birinin yakla\u015f\u0131k y\u00fczde bir d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Ama bir y\u0131l \u00f6ncesiyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda d\u00fc\u015f\u00fc\u015f \u00e7ok daha belirgin. Kablolu televizyon kullan\u0131m\u0131n\u0131n ge\u00e7en y\u0131l\u0131n bu zaman\u0131ndan bu yana y\u00fczde 12,5 oran\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fc ve izleyicilerin zaman\u0131n\u0131n \u00fc\u00e7te birinden az\u0131n\u0131 olu\u015fturdu\u011funu g\u00f6sterdi.<\/p>\n
Ayn\u0131 zamanda Nielsen, YouTube ve Netflix liderli\u011finde yay\u0131n ak\u0131\u015f\u0131n\u0131n rekor k\u0131ran bir ay ge\u00e7irdi\u011fini ve bunlar\u0131n birlikte izlenme s\u00fcresinin yaln\u0131zca yay\u0131n olarak harcanan s\u00fcre kadar oldu\u011funu s\u00f6yl\u00fcyor. Bu e\u011filim de kablo sa\u011flay\u0131c\u0131lar\u0131n\u0131n 2023\u2019\u00fcn ikinci \u00e7eyre\u011finde tahmini 1,73 milyon abone kaybetti\u011fini tahmin eden bir rapor yay\u0131nlayan Leichtman Research\u2019\u00fcn son rakamlar\u0131yla destekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yeni bir rapor, geleneksel televizyon yay\u0131n\u0131n\u0131n, TikTok ve YouTube ile m\u00fccadelesini kaybetti\u011fini g\u00f6sterdi.<\/p>\n","protected":false},"author":1,"featured_media":113939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[5945,3944],"class_list":["post-113938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-televizyon","tag-yayin"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/113938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113938"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/113938\/revisions"}],"predecessor-version":[{"id":113940,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/113938\/revisions\/113940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/113939"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}