AB\u2019nin Dijital Hizmetler Yasas\u0131 (DSA) kapsam\u0131nda 25 A\u011fustos itibar\u0131yla Avrupa \u00fclkelerinde faaliyet g\u00f6steren ve 45 milyondan fazla kullan\u0131c\u0131s\u0131 olan b\u00fcy\u00fck dijital platformlar, arama motorlar\u0131 ve al\u0131\u015fveri\u015f siteleri daha s\u0131k\u0131 bi\u00e7imde denetlenecek ve kat\u0131 kurallara uyacak.<\/p>\n
Yeni kurallar bu a\u015famada Alibaba, Amazon, Apple AppStore, Booking.com, Facebook, Google Play, Google Maps, Google Shopping, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, eski ad\u0131yla Twitter olan X, Wikipedia, YouTube, Zalando, Bing ve Google\u2019\u0131 kaps\u0131yor.<\/p>\n
Bu b\u00fcy\u00fck dijital platformlar\u0131n, dezenformasyonu s\u0131n\u0131rlama, yasa d\u0131\u015f\u0131 i\u00e7eri\u011fi h\u0131zla kald\u0131rma, re\u015fit olmayanlar\u0131 internet ortam\u0131nda daha fazla koruma ve d\u0131\u015f denetime tabi tutulma gibi ilave y\u00fck\u00fcml\u00fcl\u00fcklere tabi tutulacak. Kurallara uymayan dijital platformlar, k\u00fcresel cirolar\u0131n\u0131n y\u00fczde 6\u2019s\u0131na kadar para cezas\u0131na \u00e7arpt\u0131r\u0131labilecek.<\/p>\n
\u2018YEN\u0130 YASA TOPLUMLARIMIZI KORUYACAK\u2019<\/strong><\/p>\n Kural ihlallerini s\u00fcrd\u00fcren dijital platformlar\u0131n AB \u00fclkelerindeki faaliyetleri sonland\u0131r\u0131labilecek.<\/p>\n AB Komisyonu Ba\u015fkan\u0131 Ursula von der Leyen, konuyla ilgili X sosyal medya platformundan yapt\u0131\u011f\u0131 payla\u015f\u0131mda, \u201cAvrupa de\u011ferlerimizi dijital d\u00fcnyaya ta\u015f\u0131yoruz.\u201d ifadesini kulland\u0131. Bug\u00fcn itibar\u0131yla \u00e7ok b\u00fcy\u00fck platformlar\u0131n yeni yasay\u0131 uygulamas\u0131 gerekti\u011fine dikkati \u00e7eken von der Leyen, \u201c\u015eeffafl\u0131k ve sorumlulu\u011fa ili\u015fkin kat\u0131 kurallar i\u00e7eren Dijital Hizmetler Yasam\u0131z, \u00e7ocuklar\u0131m\u0131z\u0131, toplumlar\u0131m\u0131z\u0131 ve demokrasilerimizi korumay\u0131 ama\u00e7l\u0131yor.\u201d de\u011ferlendirmesinde bulundu.<\/p>\n YEN\u0130 KURALLAR<\/strong><\/p>\n Bug\u00fcnden itibaren Avrupa\u2019daki dijital platform kullan\u0131c\u0131lar\u0131, profil olu\u015fturmaya dayal\u0131 \u00f6neri sistemlerinden \u00e7\u0131kabilecek. Kullan\u0131c\u0131lar\u0131n etnik k\u00f6keni, siyasi g\u00f6r\u00fc\u015f\u00fc veya cinsel y\u00f6nelimi gibi \u00e7e\u015fitli hassas verilerine dayal\u0131 reklam yap\u0131lmas\u0131 yasak olacak. Platformlar, kullan\u0131c\u0131lara reklamlar\u0131n kimin taraf\u0131ndan verdi\u011fi konusunda a\u00e7\u0131k bilgi sa\u011flayacak.<\/p>\n B\u00fcy\u00fck dijital \u015firketler uygulad\u0131klar\u0131 hizmetlerin h\u00fck\u00fcm ve ko\u015fullar\u0131n\u0131 faaliyet g\u00f6sterdikleri \u00fclkenin dilinde, anla\u015f\u0131labilir ve sade bir dille sunacak.<\/p>\n \u00c7ocuklar dijital ortamlarda daha fazla korunacak. Bu \u00e7er\u00e7evede, platformlar\u0131n re\u015fit olamayanlar\u0131n g\u00fcvenli\u011fini sa\u011flamak i\u00e7in ilave \u00f6nlemler almas\u0131 gerekecek. \u00c7ocuklara y\u00f6nelik hedefli reklamlar yasaklanacak.<\/p>\n \u0130\u00e7erikler daha detayl\u0131 denetlenecek. Platformlardaki dezenformasyon azalt\u0131lacak. Yasa d\u0131\u015f\u0131 i\u00e7eri\u011fin yay\u0131lmas\u0131na kar\u015f\u0131 ek \u00f6nlemler al\u0131nmas\u0131 \u015fart olacak.<\/p>\n Platformlar, kullan\u0131c\u0131lar\u0131n yasa d\u0131\u015f\u0131 i\u00e7eri\u011fi i\u015faretlemesine imkan sa\u011flayacak. Yasa d\u0131\u015f\u0131 i\u00e7eri\u011fin h\u0131zla kald\u0131r\u0131lmas\u0131na y\u00f6nelik mekanizmalar \u00e7al\u0131\u015ft\u0131r\u0131lacak. Dijital \u015firketlerin dezenformasyonu ve yay\u0131lmas\u0131n\u0131 \u00f6nleyecek tedbirler almak zorunda olacak.<\/p>\n Platformlar\u0131n yeni kurallara uyumlar\u0131n\u0131 AB s\u0131k\u0131 bi\u00e7imde denetleyecek. (AA)<\/p>\n","protected":false},"excerpt":{"rendered":" Avrupa Birli\u011fi’nin (AB) d\u00fcnyan\u0131n en b\u00fcy\u00fck dijital platformlar\u0131na y\u00f6nelik yeni kat\u0131 kurallar\u0131 bug\u00fcn itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe girdi.<\/p>\n","protected":false},"author":1,"featured_media":118619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[5606,2667,8007,1194,597],"class_list":["post-118618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-dijital","tag-dis","tag-kurallar","tag-platform","tag-yasa"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/118618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118618"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/118618\/revisions"}],"predecessor-version":[{"id":118620,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/118618\/revisions\/118620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/118619"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}