D\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da, temizlik ve ki\u015fisel bak\u0131n \u00fcr\u00fcnlerinin \u00fcreticileri aras\u0131nda bulunan Unilever, son bir y\u0131lda \u00fcr\u00fcnlerine y\u00fczde 11 zam yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/b><\/p>\n
Unilever son 1 y\u0131lda \u00fcr\u00fcnlerine k\u00fcresel \u00e7apta sterlin baz\u0131nda y\u00fczde 11 zam yapt\u0131. \u0130ngiliz Financial Times gazetesinin haberine g\u00f6re, d\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da, temizlik ve ki\u015fisel bak\u0131m \u00fcr\u00fcn\u00fc \u00fcreticilerinden olan \u0130ngiltere merkezli Unilever, ikinci \u00e7eyrekte \u00fcr\u00fcnlerinin fiyatlar\u0131n\u0131 bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 11 art\u0131rarak maliyet art\u0131\u015flar\u0131n\u0131 t\u00fcketicilere yans\u0131tt\u0131.<\/p>\n
Unilever\u2019in ba\u015f finans g\u00f6revlisi Graeme Pitkethly durumu \u201cger\u00e7ekten emsalsiz bir maliyet ortam\u0131\u201d olarak adland\u0131r\u0131rken girdi maliyetlerindeki art\u0131\u015flar\u0131n etkisini hen\u00fcz tam olarak t\u00fcketiciye yans\u0131tmad\u0131klar\u0131n\u0131 da s\u00f6zlerine ekledi.<\/p>\n
REKLAMLARI ARTIRDILAR<\/b><\/p>\n
Pitkethly, Unilever\u2019in fiyat art\u0131\u015flar\u0131na ra\u011fmen t\u00fcketicileri markalar\u0131na sad\u0131k tutmak i\u00e7in reklamlar\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 belirtti. Ayr\u0131ca y\u0131l\u0131n geri kalan\u0131nda k\u00e2r marjlar\u0131n\u0131 d\u00fc\u015f\u00fcreceklerini belirten Pitkethly, maliyet enflasyonunun ikinci yar\u0131da zirve yapmas\u0131n\u0131n beklendi\u011fini belirtti.<\/p>\n
Pitkethly, \u201cMarkalar\u0131m\u0131za yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m\u0131 h\u0131zland\u0131rd\u0131k. Kesinlikle daha fazla reklam yap\u0131yoruz: marka pazarlama yat\u0131r\u0131m\u0131n\u0131 ilk yar\u0131da 200 milyon Euro art\u0131rd\u0131k\u201d diye konu\u015ftu.<\/p>\n
UN\u0130LEVER MAL\u0130YET ARTI\u015eLARINDAN ETK\u0130LEND\u0130<\/b><\/p>\n
Unilever g\u0131da \u00fcr\u00fcnlerinde palm ya\u011f\u0131, ay\u00e7i\u00e7ek ya\u011f\u0131 gibi emtialar\u0131n fiyatlar\u0131ndaki ani art\u0131\u015flardan etkilenirken do\u011fal gaz ve akaryak\u0131t gibi enerji \u00fcr\u00fcnlerindeki fiyat art\u0131\u015flar\u0131n\u0131n da \u015firketi olumsuz etkiledi\u011fi belirtildi. Bununla birlikte \u015firketin cirosunun y\u0131l\u0131n ilk yar\u0131s\u0131nda y\u00fczde 8,1 artarak 29,6 milyar Euro\u2019ya y\u00fckseldi\u011fi g\u00f6r\u00fcld\u00fc.<\/p>\n
Unilever bilan\u00e7osu ile ilgili de\u011ferlendirmelerde bulunan yat\u0131r\u0131m bankas\u0131 Jefferies\u2019in analistlerinden Martin Deboo, rakamlar\u0131n \u201czorlu emtia ortam\u0131nda beklenenden daha g\u00fc\u00e7l\u00fc fiyat ger\u00e7ekle\u015fmesini\u201d yans\u0131tt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
YILA SANCILI BA\u015eLAMI\u015eTI<\/b><\/p>\n
\u015eirket bu y\u0131l\u0131n ba\u015f\u0131nda ila\u00e7 \u015firketi GlaxoSmithKline’ni sat\u0131n alma giri\u015fiminde bulunmu\u015f ancak 50 milyar sterlinlik teklifi reddedilmi\u015fti. Bunun \u00fczerinde d\u00fcnya \u00e7ap\u0131nda 1500 y\u00f6neticisini kovaca\u011f\u0131n\u0131 a\u00e7\u0131klayan \u015firket sadece g\u00fczellik, ki\u015fisel bak\u0131m, evde bak\u0131m, beslenme ve dondurma \u00fcretimine odaklanaca\u011f\u0131n\u0131 duyurmu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da, temizlik ve ki\u015fisel bak\u0131n \u00fcr\u00fcnlerinin \u00fcreticileri aras\u0131nda bulunan Unilever, son bir y\u0131lda \u00fcr\u00fcnlerine y\u00fczde 11 zam …<\/p>\n","protected":false},"author":1,"featured_media":14334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[3890,75,1497,217,3889],"class_list":["post-14333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-artislarin","tag-fiyat","tag-maliyet","tag-sirket","tag-unilever"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/14333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14333"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/14333\/revisions"}],"predecessor-version":[{"id":14335,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/14333\/revisions\/14335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/14334"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}