G\u0131da Perakendecileri Derne\u011fi Y\u00f6netim Kurulu \u00dcyesi Erdal T\u00fcfek\u00e7i, son bir y\u0131lda et sat\u0131\u015flar\u0131nda y\u00fczde 40, meyve sat\u0131\u015flar\u0131nda y\u00fczde 50 d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131\u011f\u0131n\u0131 anlatt\u0131. Fiyatlar\u0131n geldi\u011fi seviyeden dolay\u0131 sadece g\u0131dada de\u011fil, g\u00fcne\u015f kremlerinde bile market markal\u0131 \u00fcr\u00fcnler sat\u0131l\u0131yor.<\/b><\/p>\n
Y\u00fcksek enflasyonun etkisiyle sat\u0131n alma g\u00fcc\u00fc eridik\u00e7e marketlerin sat\u0131\u015flar\u0131nda miktarsal bazda b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015fler ya\u015fanmaya ba\u015flad\u0131.<\/p>\n
Haziran ay\u0131 itibar\u0131yla ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re et sat\u0131\u015flar\u0131nda y\u00fczde 40, meyve sat\u0131\u015flar\u0131nda y\u00fczde 50 daralma oldu\u011funu belirten G\u0131da Perakendecileri Derne\u011fi (GPD) Y\u00f6netim Kurulu \u00dcyesi Erdal T\u00fcfek\u00e7i, al\u0131\u015fveri\u015flerin art\u0131k daha s\u0131k ve k\u00fc\u00e7\u00fck miktarlarda yap\u0131ld\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n
\u00d6zel Markal\u0131 \u00dcr\u00fcnler Sanayicileri ve Tedarik\u00e7ileri Derne\u011fi (PLAT) Ba\u015fkan\u0131 \u0130mer \u00d6zer ise, vatanda\u015f\u0131n market markal\u0131 \u00fcr\u00fcnlere daha \u00f6nce g\u00f6rmedi\u011fi ilgi ve alakay\u0131 g\u00f6stermeye ba\u015flad\u0131\u011f\u0131n\u0131, sadece g\u0131dada de\u011fil, g\u00fcne\u015f kremlerinde bile art\u0131k market markal\u0131 \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
PERAKENDEC\u0130 DE ULA\u015eILAB\u0130L\u0130R F\u0130YAT ARAYI\u015eINDA<\/b><\/p>\n
Sozcu.com.tr\u2019ye konu\u015fan GPD Y\u00f6netim Kurulu \u00dcyesi Erdal T\u00fcfek\u00e7i\u2019nin verdi\u011fi bilgiye g\u00f6re, son bir y\u0131lda market markal\u0131 \u00fcr\u00fcnlerin pazar pay\u0131 s\u00fcpermarketlerde y\u00fczde 6 civar\u0131nda iken y\u00fczde 10\u2019a yakla\u015ft\u0131. \u0130ndirim marketlerinde ise bu oran y\u00fczde 58\u2019ler seviyesinde iken y\u00fczde 68\u2019i a\u015ft\u0131.<\/p>\n
T\u00fcfek\u00e7i, \u201cSat\u0131\u015f adetlerinde azalma var. \u0130nsanlar sat\u0131n al\u0131nabilecek fiyatlar\u0131 bulabilmek i\u00e7in s\u00fcrekli gramajlarda de\u011fi\u015fiklikler yap\u0131yor. Biz de al\u0131\u015fveri\u015fte ula\u015f\u0131labilir fiyatlar\u0131 art\u0131rmak i\u00e7in yeni \u00fcr\u00fcnler ve yeni markalarla \u00e7al\u0131\u015fmak durumunda kal\u0131yoruz\u201d dedi.<\/p>\n
\u201cPrivate label dedi\u011fimiz market markal\u0131 bir \u00fcr\u00fcn ile markal\u0131 bir \u00fcr\u00fcn aras\u0131nda y\u00fczde 40 gibi bir fiyat fark\u0131 var\u201d diyen T\u00fcfek\u00e7i, \u201cFiyatlar\u0131n geldi\u011fi seviyeden dolay\u0131 market markal\u0131 \u00fcr\u00fcnlere t\u00fcm \u00fcr\u00fcn kategorilerinde ciddi talep var ve bunun daha da artaca\u011f\u0131 belli\u201d diye konu\u015ftu.<\/p>\n
ARTIK G\u00dcNE\u015e KREMLER\u0130 B\u0130LE MARKET MARKALI<\/b><\/p>\n
Sozcu.com.tr\u2019ye konu\u015fan PLAT Ba\u015fkan\u0131 \u0130mer \u00d6zer ise, son bir y\u0131lda \u00f6zel markal\u0131 \u00fcr\u00fcnler cirosunun bir \u00f6nceki y\u0131la g\u00f6re toplamda y\u00fczde 79 artt\u0131\u011f\u0131 bilgisini verdi.<\/p>\n
\u201cT\u00fcketici bug\u00fcne kadar hi\u00e7 denemedi\u011fi market markal\u0131 \u00fcr\u00fcnleri denemeye ba\u015flad\u0131. Bu \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131n yo\u011fun oldu\u011fu marketlere girmeyen t\u00fcketiciler bile marka tutkusunu bir kenara b\u0131rakt\u0131\u201d diyen \u00d6zer, \u015f\u00f6yle dedi:<\/p>\n
\u201cMarket markalar\u0131n en zorland\u0131\u011f\u0131 kategorilerden biri \u015fampuand\u0131. \u00d6zellikle kad\u0131nlar futbol tak\u0131m\u0131 tutar gibi \u015fampuan markas\u0131 tutuyorlard\u0131. Ancak fiyatlar\u0131n geldi\u011fi seviyeden sonra, market markal\u0131 bir \u015fampuan \u00fcr\u00fcn\u00fc pazar liderli\u011fine oturdu.\u201d<\/p>\n
\u201cBu \u00fcr\u00fcnler art\u0131k g\u00f6rmedi\u011fi ilgi ve alakay\u0131 g\u00f6r\u00fcyor\u201d diyen \u00d6zer, \u201cMarket markal\u0131 \u00fcr\u00fcn olmayan kategori kalmad\u0131. G\u00fcne\u015f kreminde bile art\u0131k market markal\u0131 \u00fcr\u00fcn var\u201d diye konu\u015ftu.<\/p>\n
EN \u00c7OK ARTI\u015e YA\u011e VE KA\u011eIT \u00dcR\u00dcNLER\u0130NDE<\/b><\/p>\n
\u00d6zer\u2019in verdi\u011fi bilgilere g\u00f6re:<\/p>\n
\u00a0\u2022 <\/b>Y\u0131l\u0131n ilk 4 ay\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re alkols\u00fcz i\u00e7eceklerin pazar pay\u0131 y\u00fczde 10,7\u2019den y\u00fczde 10,9’a y\u00fckseldi. Market markal\u0131 olan s\u00fct \u00fcr\u00fcnlerinde y\u00fczde 52,1 olan pazar pay\u0131 ise y\u00fczde 55,1\u2019e \u00e7\u0131kt\u0131.<\/p>\n
\u00a0\u2022 <\/b>Ya\u011flarda y\u00fczde 46 olan pazar pay\u0131 y\u00fczde 49,7’ye \u00e7\u0131karak bu kategorideki zirvenin sahibi oldu.<\/p>\n
\u00a0\u2022 <\/b>Dondurmalarda 13,3 olan oran 15\u2019e y\u00fckseldi.<\/p>\n
\u00a0\u2022 <\/b>Bula\u015f\u0131k deterjanlar\u0131nda y\u00fczde 17,3 olan pazar pay\u0131 19,2’ye, po\u015fetlerde y\u00fczde 49’dan y\u00fczde 52,7’ye \u00e7\u0131kt\u0131.<\/p>\n
\u00a0\u2022 <\/b>Deterjanlarda y\u00fczde 5,6’dan y\u00fczde 5,8’e, ev temizleyicilerde 20,3’ten 23,3’e y\u00fckseldi.<\/p>\n
\u00a0\u2022 <\/b>T\u0131ra\u015f \u00fcr\u00fcnlerinde ise y\u00fczde 16,6\u2019dan y\u00fczde 18,2’ye y\u00fckselirken, a\u011f\u0131z bak\u0131m \u00fcr\u00fcnlerinde y\u00fczde 5\u2019ten y\u00fczde 5,2’ye ve ka\u011f\u0131t \u00fcr\u00fcnlerinde ise 42,5\u2019ten 45,7’ye \u00e7\u0131kt\u0131.<\/p>\n
TEKELLE\u015eME VURGUSU: HER MARKA YER BULAMIYOR<\/b><\/p>\n
\u00d6te yandan, sozcu.com.tr\u2019ye konu\u015fan bir di\u011fer isim \u0130stanbul Perakendeciler Derne\u011fi (PERDER) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Faruk G\u00fczeldere ise, T\u00fcfek\u00e7i ve \u00d6zer gibi art\u0131k daha k\u00fc\u00e7\u00fck gramajl\u0131 \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131, market markal\u0131 \u00fcr\u00fcnlere talebin de her kategoride artt\u0131\u011f\u0131n\u0131 aktard\u0131.<\/p>\n
Ancak G\u00fczeldere, bu konuda tekelle\u015fmenin ya\u015fand\u0131\u011f\u0131na, Anadolu\u2019daki yerli \u00fcreticilerin raflarda kendine yer bulamad\u0131\u011f\u0131na dikkat \u00e7ekerek, market markal\u0131 \u00fcr\u00fcnlerle ilgili d\u00fczenleme talep ettiklerini s\u00f6yledi.<\/p>\n
\u201cDernek olarak bu konuda d\u00fczenleme istiyoruz \u00e7\u00fcnk\u00fc belli markalar raflarda yer edinemiyor\u201d diyen G\u00fczeldere, \u015f\u00f6yle konu\u015ftu:<\/p>\n
\u201cOligopol piyasas\u0131 dedi\u011fimiz, belli oyuncular\u0131n hakimiyetinde \u015fekillenen piyasada, sadece belli markalar sat\u0131l\u0131yor. Anadolu\u2019daki yerli \u00fcreticiler raflarda yer edinememe sorunu ya\u015f\u0131yorlar. De\u011ferler ekonomisinde s\u0131k\u0131nt\u0131lar olu\u015fuyor, i\u015fin iklimi de\u011fi\u015fiyor.<\/p>\n
Market markal\u0131 \u00fcr\u00fcnlerin pay\u0131n\u0131n ne olaca\u011f\u0131n\u0131 ortaya koyan bir d\u00fczenleme getirilmesini talep ediyoruz. \u00c7\u00fcnk\u00fc i\u015f tekelle\u015fmeye do\u011fru gidiyor. Bu da adil rekabetin do\u011fas\u0131na ayk\u0131r\u0131 ve haks\u0131z rekabete yol a\u00e7\u0131yor.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
G\u0131da Perakendecileri Derne\u011fi Y\u00f6netim Kurulu \u00dcyesi Erdal T\u00fcfek\u00e7i, son bir y\u0131lda et sat\u0131\u015flar\u0131nda y\u00fczde 40, meyve sat\u0131\u015flar\u0131nda y\u00fczde 50 d\u00fc\u015f\u00fc\u015f …<\/p>\n","protected":false},"author":1,"featured_media":14870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[75,3982,3983,3981,3980],"class_list":["post-14869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-fiyat","tag-marka","tag-markali","tag-market","tag-urunler"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/14869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14869"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/14869\/revisions"}],"predecessor-version":[{"id":14871,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/14869\/revisions\/14871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/14870"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}