ABD’nin \u00f6nde gelen yay\u0131n kurulu\u015flar\u0131ndan Washington Post, Esad rejiminin son d\u00f6nemde Suriye’ye yat\u0131r\u0131m ve turist \u00e7ekebilmek i\u00e7in sosyal medyaya ba\u015fvurdu\u011funu bir \u00e7ok \u00fcnl\u00fc isme ciddi paralar \u00f6dedi\u011fini \u00f6ne s\u00fcrd\u00fc. <\/b><\/p>\n
Suriye\u2019de i\u00e7 sava\u015f eski \u015fiddetiyle s\u00fcrmese de, y\u0131k\u0131k d\u00f6k\u00fck kalm\u0131\u015f \u00fclkeden neredeyse hemen her g\u00fcn bir \u00f6l\u00fcm, bombalama ya da sald\u0131r\u0131 haberi geliyor. Buna kar\u015f\u0131n, Esad y\u00f6netimi y\u0131llard\u0131r s\u00fcren i\u00e7 sava\u015f\u0131n etkilerini hafifletebilmek i\u00e7in yeni bir y\u00f6ntem kullanmaya ba\u015flad\u0131.<\/p>\n
ABD merkezli Washington Post gazetesinde yer alan habere g\u00f6re, Suriye Devlet Ba\u015fkan\u0131 Be\u015far Esad ve h\u00fck\u00fcmeti, sosyal medya bloggerlar\u0131ndan veya seyahat yazarlar\u0131ndan medet ummaya ba\u015flad\u0131. Washington Post\u2019un haberine g\u00f6re, \u0130rlandal\u0131 seyahat vlogger\u2019\u0131 Janet Newenham\u2019\u0131n \u015eam ve Halep\u2019te \u00e7ekti\u011fi videolar bunun en \u00f6nemli \u00f6rneklerinden bir tanesi. Youtube\u2019da 170 binden fazla takip\u00e7isi bulunan Newenham, Halep\u2019ten video \u00e7ekerken, ayn\u0131 s\u0131rada bir aile Suriye\u2019nin kuzeybat\u0131s\u0131nda hava sald\u0131r\u0131lar\u0131yla \u00f6ld\u00fcr\u00fcld\u00fc.<\/p>\n
Esad rejimi Suriye\u2019nin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n kontrol\u00fcn\u00fc yeniden ele ge\u00e7irse de, n\u00fcfusunun yar\u0131s\u0131 \u00fclkeyi terk etti, \u00fclkede kalanlar ise b\u00fcy\u00fck bir ekonomik krizin pen\u00e7esinde\u2026<\/p>\n
SOSYAL MEDYA \u0130\u00c7\u0130N PARA \u00d6D\u00dcYORLAR<\/strong><\/p>\n Yapt\u0131r\u0131mlara bo\u011fulmu\u015f bir ekonomide Rusya ve \u0130ran\u2019\u0131n g\u00f6lgesinde ya\u015fam \u00e7izgisine ihtiya\u00e7 duyan Esad y\u00f6netimi de bu noktada harekete ge\u00e7ti ve \u00fclkenin ticarete a\u00e7\u0131k oldu\u011funa yat\u0131r\u0131mc\u0131lar\u0131 ikna etmek i\u00e7in sosyal medyaya ba\u015fvurdu.<\/p>\n Halep\u2019in alt\u0131 y\u0131l \u00f6nce d\u00fc\u015fmesinden sonra rejim, imaj\u0131n\u0131 iyile\u015ftirmeye yard\u0131mc\u0131 olmas\u0131 i\u00e7in uluslararas\u0131 gazetecileri i\u015fe almaya \u00e7al\u0131\u015ft\u0131. Esad\u2019\u0131n kay\u0131npederi Fawaz el-Akhras, \u015eam\u2019\u0131 ziyaret etmek ve Esad\u2019\u0131n kendisi de dahil olmak \u00fczere \u00fcst d\u00fczey yetkilileriyle g\u00f6r\u00fc\u015fmek i\u00e7in y\u00fckl\u00fc miktarda para \u00f6demesi g\u00fcndem oldu. Bu \u00e7aba bir PR felaketiydi. \u00c7\u00fcnk\u00fc muhabirlerin \u00e7o\u011fu deneyimleri hakk\u0131nda ele\u015ftirel yorumlarda bulundu ve rejim bu olaydan dersini \u00e7\u0131kard\u0131.<\/p>\n \u2018YIKILMI\u015e B\u0130NALAR DA GEZ\u0130N\u0130N B\u0130R PAR\u00c7ASI\u2019<\/strong><\/p>\n Washington Post\u2019un haberine g\u00f6re, son birka\u00e7 y\u0131ld\u0131r rejim, \u00fclkenin imaj\u0131n\u0131 parlatmaya yard\u0131mc\u0131 olmak i\u00e7in YouTuber\u2019lar ve bloggerlara para \u00f6demeye ba\u015flad\u0131. Yaln\u0131zca egzotik tatlar, manzaralar ve Suriye\u2019nin g\u00fczellikleri de\u011fil, sava\u015ftan harap olmu\u015f yerler ve y\u0131k\u0131k d\u00f6k\u00fck binalar da kampanyan\u0131n bir par\u00e7as\u0131 olarak yer ald\u0131. \u00c7o\u011fu seyahat blogger\u2019\u0131 y\u0131k\u0131lm\u0131\u015f binalar\u0131 \u00f6n\u00fcnde \u00e7ektikleri foto\u011fraflar\u0131 \u2018Suriye turunun bir par\u00e7as\u0131 olarak\u2019 payla\u015ft\u0131.<\/p>\n Washington Post, Esad rejiminin sosyal medyan\u0131n oport\u00fcnizmini istismar etti\u011fini \u00f6ne s\u00fcrerken, b\u00f6ylelikle Suriye\u2019yi daha g\u00fcvenli g\u00f6stermeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 da iddia etti.<\/p>\n Gazete, dikkat \u00e7eken bir olaya daha de\u011findi. Suriyelilerin \u00e7o\u011funun \u00fclkede dola\u015fma veya Suriye\u2019ye geri d\u00f6nme konusunda zorluk ya\u015fad\u0131\u011f\u0131 hat\u0131rlat\u0131l\u0131rken, \u00fclkeye seyahatin turistler i\u00e7in daha kolay olabildi\u011fine dikkat \u00e7ekildi.<\/p>\n","protected":false},"excerpt":{"rendered":" ABD’nin \u00f6nde gelen yay\u0131n kurulu\u015flar\u0131ndan Washington Post, Esad rejiminin son d\u00f6nemde Suriye’ye yat\u0131r\u0131m ve turist \u00e7ekebilmek i\u00e7in sosyal medyaya …<\/p>\n","protected":false},"author":1,"featured_media":21565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[404,3252,1669,44,5163],"class_list":["post-21564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-esad","tag-rejim","tag-sosyal-medya","tag-suriye","tag-washington-post"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/21564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21564"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/21564\/revisions"}],"predecessor-version":[{"id":21566,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/21564\/revisions\/21566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/21565"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}