Nisan ay\u0131nda son 10 y\u0131ld\u0131r ilk defa abone say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f oldu\u011funu belirten Netflix, platformu yeniden hareketlendirmeye \u00e7al\u0131\u015f\u0131rken kullan\u0131c\u0131lar\u0131n\u0131 \u00fczecek haberlerle dikkat \u00e7ekiyor. Reklam destekli bir platform haline getirilmesi \u00fczerinde \u00e7al\u0131\u015f\u0131l\u0131rken i\u00e7erikleri “indirme” \u00f6zelli\u011finin art\u0131k desteklenmeyece\u011fi s\u00f6ylentileri ortal\u0131\u011f\u0131 kar\u0131\u015ft\u0131rd\u0131.<\/b><\/p>\n
Ak\u0131\u015f platformlar\u0131 aras\u0131nda zirvede yer al\u0131rken bu y\u0131l nisan ay\u0131nda yay\u0131nlad\u0131\u011f\u0131 raporla d\u00fc\u015f\u00fc\u015fe ge\u00e7ti\u011fini bildiren Netflix, yeniden ilk s\u0131rada yer almak i\u00e7in \u00e7e\u015fitli hamlelerde bulunuyor.<\/p>\n
Platform, \u015fimdiye kadar reklam destekli bir yap\u0131dan uzak dururken art\u0131k i\u00e7eriklerini reklamlarla sunmak i\u00e7in haz\u0131rl\u0131klara ba\u015flad\u0131. Ancak reklamlar, kullan\u0131c\u0131lar\u0131n en sevdi\u011fi o \u00f6zelli\u011fi tehlikeye atm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n
Geli\u015ftirici Steve Moser, platformun kodlar\u0131n\u0131 inceledi\u011finde hizmetin reklam destekli olmas\u0131 halinde i\u00e7eriklerin \u00e7evrimd\u0131\u015f\u0131 izlenebilmesini sa\u011flayan \u201cindirme\u201d \u00f6zelli\u011finin kullan\u0131lamayaca\u011f\u0131n\u0131 ileri s\u00fcr\u00fcyor.<\/p>\n
\u00c7evrimd\u0131\u015f\u0131 izleme \u00f6zelli\u011fi ve reklamlar\u0131n bu \u00f6zelli\u011fi nas\u0131l etkileyece\u011fi ile ilgili platform hen\u00fcz net bir a\u00e7\u0131klama yapmasa da \u015fu bilgileri verdi: \u201cDaha d\u00fc\u015f\u00fck fiyatl\u0131, reklam destekli bir se\u00e7ene\u011fin nas\u0131l piyasaya s\u00fcr\u00fclece\u011fine karar vermenin hen\u00fcz ilk g\u00fcnlerindeyiz ve herhangi bir karar verilmedi. Dolay\u0131s\u0131yla bu noktada bunlar\u0131n hepsi sadece spek\u00fclasyon.\u201d<\/p>\n
Temmuz ay\u0131nda, Netflix e\u015f CEO\u2019su ve Ba\u015f \u0130\u00e7erik Sorumlusu Ted Sarandos, bir kazan\u00e7 \u00e7a\u011fr\u0131s\u0131nda, yeni abonelik se\u00e7ene\u011finin lansman hizmetin t\u00fcm lisansl\u0131 i\u00e7eri\u011fini i\u00e7ermeyece\u011fini itiraf etti. \u015eirket, \u015fovlar\u0131n\u0131 ve filmlerini reklamlarla sunabilmek i\u00e7in st\u00fcdyolarla anla\u015fmalar\u0131 yeniden m\u00fczakere etmek zorunda kald\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nisan ay\u0131nda son 10 y\u0131ld\u0131r ilk defa abone say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f oldu\u011funu belirten Netflix, platformu yeniden hareketlendirmeye \u00e7al\u0131\u015f\u0131rken …<\/p>\n","protected":false},"author":1,"featured_media":27007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6011,1194,2439],"class_list":["post-27006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-ozelligi","tag-platform","tag-reklam"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/27006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27006"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/27006\/revisions"}],"predecessor-version":[{"id":27008,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/27006\/revisions\/27008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/27007"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}