Kullan\u0131c\u0131lar\u0131na reklam destekli bir paket sunmaya haz\u0131rlanan Netflix, fiyatland\u0131rma \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Ak\u0131\u015f platformu; yeni paketini bu y\u0131l baz\u0131 pazarlarda tan\u0131tabilir.<\/b><\/p>\n
\u015eirketin, on y\u0131ldan fazla bir s\u00fcredir ilk kez abone kaybetti\u011fini bildirmesinin ard\u0131ndan CEO Reed Hastings, nisan ay\u0131nda reklam se\u00e7ene\u011fini y\u0131llarca geri \u00e7evirmesine ra\u011fmen, \u015firketin reklam destekli daha ucuz bir teklifi d\u00fc\u015f\u00fcnmeye haz\u0131r oldu\u011funu belirtmi\u015fti. Ard\u0131ndan da Ted Sarandos, haziran ay\u0131nda reklam katman\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 do\u011frulad\u0131 ve Netflix, Microsoft\u2019u temmuz ay\u0131nda reklam yay\u0131nlamaya yard\u0131mc\u0131 olan teknolojik ortak olarak duyurdu.<\/p>\n
Reklaml\u0131 paketin di\u011fer paketlerden daha uygun fiyata sunulmas\u0131 planlan\u0131rken yap\u0131lan lansman s\u0131ras\u0131nda baz\u0131 i\u00e7eriklerin eksik olaca\u011f\u0131n\u0131 belirtirken, \u00e7evrimd\u0131\u015f\u0131 izlemede de sorunlar \u00e7\u0131kabilece\u011fi ortaya \u00e7\u0131kt\u0131.<\/p>\n
Bloomberg\u2019in haberine g\u00f6re, Netflix\u2019in yak\u0131nda \u00e7\u0131kacak olan reklam destekli paketi ayl\u0131k 7 ila 9 dolar (127 lira ve 163 lira) aras\u0131nda olabilir. Ayr\u0131ca habere g\u00f6re; saatte yakla\u015f\u0131k d\u00f6rt dakikal\u0131k reklam satmay\u0131 hedefleyen \u015firket, reklamlar\u0131 i\u00e7eri\u011fin \u00f6n\u00fcnde ve ortas\u0131nda g\u00f6stermek istiyor. Ancak platformun \u00e7ocuk i\u00e7eriklerine veya orijinal filmlerine reklam eklemeyi planlamad\u0131\u011f\u0131 da bildirildi.<\/p>\n
NETFL\u0130X\u2019TEN \u0130DD\u0130ALARA YANIT<\/b><\/p>\n
Bloomberg, Netflix\u2019in reklam destekli plan\u0131n\u0131 bu y\u0131l\u0131n son \u00e7eyre\u011finde \u201cyar\u0131m d\u00fczine pazarda\u201d ba\u015flatmay\u0131 hedefledi\u011fini de s\u00f6yledi. \u015eirket, paketi 2023\u2019\u00fcn ba\u015flar\u0131nda daha geni\u015f bir \u015fekilde sunmay\u0131 planl\u0131yor.<\/p>\n
Ancak The Verge\u2019e g\u00f6nderdi\u011fi bir e-postada Netflix s\u00f6zc\u00fcs\u00fc Kumiko Hidaka, Bloomberg\u2019in haberinin bu noktada tamamen spek\u00fclasyon oldu\u011funu s\u00f6ylerken, \u015firketin h\u00e2l\u00e2 daha d\u00fc\u015f\u00fck fiyatl\u0131 bir reklaml\u0131 paketi nas\u0131l sunaca\u011f\u0131 \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kullan\u0131c\u0131lar\u0131na reklam destekli bir paket sunmaya haz\u0131rlanan Netflix, fiyatland\u0131rma \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Ak\u0131\u015f platformu; yeni paketini bu …<\/p>\n","protected":false},"author":1,"featured_media":31832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[1193,4563,2439],"class_list":["post-31831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-netflix","tag-paket","tag-reklam"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/31831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31831"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/31831\/revisions"}],"predecessor-version":[{"id":31833,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/31831\/revisions\/31833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/31832"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}