Ge\u00e7en hafta \u00e7al\u0131\u015fanlarla payla\u015f\u0131lan nota g\u00f6re Meta; Facebook, Instagram ve WhatsApp i\u00e7in olas\u0131 \u00fccretli \u00f6zellikler belirlemek ve olu\u015fturmak i\u00e7in yeni bir ekip g\u00f6revlendirecek.<\/b><\/p>\n
Meta, \u00fccretli \u00f6zellikler sunmak i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131. Instagram, Facebook ve WhatsApp\u2019\u0131 \u00e7at\u0131s\u0131 alt\u0131nda bulunduran \u015firket, yeni bir b\u00f6l\u00fcm kuruyor.<\/p>\n
New Monetization Experiences adl\u0131 grup, daha \u00f6nce Meta\u2019n\u0131n ara\u015ft\u0131rma ba\u015fkan\u0131 olarak g\u00f6rev alan Pratiti Raychoudhury taraf\u0131ndan y\u00f6netilecek.<\/p>\n
Meta\u2019dan John Hegeman, The Verge\u2019e verdi\u011fi r\u00f6portajda, \u015firketin reklam i\u015fini b\u00fcy\u00fctmeye kararl\u0131 oldu\u011funu s\u00f6yledi: \u201c\u0130nsanlar\u0131n \u00f6demeye istekli olaca\u011f\u0131 ve \u00f6demekten heyecan duyaca\u011f\u0131 yeni t\u00fcr \u00fcr\u00fcnler, \u00f6zellikler ve deneyimler olu\u015fturmak i\u00e7in f\u0131rsatlar g\u00f6rd\u00fc\u011f\u00fcm\u00fcz\u00fc d\u00fc\u015f\u00fcn\u00fcyorum.\u201d dedi. Hegeman, d\u00fc\u015f\u00fcn\u00fclmekte olan \u00fccretli \u00f6zellikler hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi vermeyi reddetti.<\/p>\n
Meta\u2019n\u0131n geliri neredeyse tamamen reklamlardan geliyor ve uygulamalar\u0131nda zaten birka\u00e7 \u00fccretli \u00f6zellik de var.<\/p>\n
RAK\u0130P UYGULAMALARI \u00d6RNEK ALIYOR<\/b><\/p>\n
Facebook grup y\u00f6neticileri, \u00f6zel i\u00e7eri\u011fe eri\u015fim i\u00e7in \u00fccret alabilir ve i\u00e7erik olu\u015fturuculara g\u00f6ndermek i\u00e7in sanal \u201cy\u0131ld\u0131zlar\u201d sat\u0131n al\u0131nabilir. WhatsApp, belirli i\u015fletmelerden m\u00fc\u015fterilerine mesaj g\u00f6nderebilmeleri i\u00e7in \u00fccret al\u0131yor ve Instagram k\u0131sa s\u00fcre \u00f6nce i\u00e7erik olu\u015fturucular\u0131n \u00f6zel i\u00e7eri\u011fe eri\u015fim i\u00e7in bir abonelik \u00fccreti almaya ba\u015flayabilece\u011fini duyurdu.<\/p>\n
Hegeman, \u201cSekt\u00f6rde neler olup bitti\u011fine a\u00e7\u0131k\u00e7a dikkat ediyoruz\u201d dedi. \u201cVe bence bu alanda ilgin\u00e7 \u015feyler yapm\u0131\u015f \u00e7ok say\u0131da \u015firket var, umar\u0131m zamanla onlardan bir \u015feyler \u00f6\u011frenip taklit edebiliriz.\u201d<\/p>\n
Meta, daha fazla \u00fccretli \u00f6zelliklere y\u00f6nelme konusunda yaln\u0131z de\u011fil. Hatta Hegeman, \u201cSekt\u00f6rde neler olup bitti\u011fine a\u00e7\u0131k\u00e7a dikkat ediyoruz. Ve bence bu alanda ilgin\u00e7 \u015feyler yapm\u0131\u015f \u00e7ok say\u0131da \u015firket var, umar\u0131m zamanla onlardan bir \u015feyler \u00f6\u011frenip taklit edebiliriz\u201d diyerek di\u011fer \u015firketleri \u00f6rnek ald\u0131klar\u0131n\u0131 s\u00f6yledi. \u00d6rne\u011fin; TikTok bu y\u0131l\u0131n ba\u015flar\u0131nda i\u00e7erik olu\u015fturucular i\u00e7in \u00fccretli abonelikleri test etmeye ba\u015flad\u0131. Hem Telegram hem de Snapchat, ek \u00f6zelliklerin kilidini a\u00e7an \u00fccretli katmanlar ekledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ge\u00e7en hafta \u00e7al\u0131\u015fanlarla payla\u015f\u0131lan nota g\u00f6re Meta; Facebook, Instagram ve WhatsApp i\u00e7in olas\u0131 \u00fccretli \u00f6zellikler belirlemek ve olu\u015fturmak i\u00e7in …<\/p>\n","protected":false},"author":1,"featured_media":34569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[217,61,7027],"class_list":["post-34568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-sirket","tag-ucret","tag-ucretli-ozellik"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/34568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34568"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/34568\/revisions"}],"predecessor-version":[{"id":34570,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/34568\/revisions\/34570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/34569"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}