REKLAM VE KAMPANYA SINIRI<\/strong><\/p>\n Lisans bedellerinin artmas\u0131yla birlikte maliyetlerin platformlarda sat\u0131\u015f yapan y\u00fcz binlerce KOB\u0130’ye yans\u0131t\u0131laca\u011f\u0131, sonu\u00e7ta da \u00fcr\u00fcn fiyatlar\u0131n\u0131n artaca\u011f\u0131 ifade ediliyor. Yeni yasa ile 30 milyar TL i\u015flem hacmine kadar platformlara y\u00fczde 2, 30 milyar TL \u00fcst\u00fc hacme sahip platformlara da y\u00fczde 0.3 reklam limiti getirildi. \u0130nternet platformlar\u0131n\u0131n kendi markalar\u0131 ile sat\u0131\u015f yapmalar\u0131 yasaklan\u0131rken, kampanya ve indirimleri de olduk\u00e7a s\u0131n\u0131rland\u0131r\u0131l\u0131yor.<\/p>\n F\u0130Z\u0130K\u0130 MA\u011eAZALAR \u0130\u00c7\u0130N M\u0130<\/strong>?<\/strong><\/p>\n Yeni yasada fiziki perakendecilere kendi markalar\u0131n\u0131 internette satmada bir k\u0131s\u0131tlama getirilmezken, bu durum, fiziki ma\u011fazalar\u0131n kolland\u0131\u011f\u0131 yorumlar\u0131na neden oluyor. \u0130nternet \u00fczerinden sat\u0131\u015flar\u0131n h\u0131zla artmas\u0131yla birlikte AVM’ler ve ma\u011faza sahiplerinin kiralamada sorunlar ya\u015fad\u0131\u011f\u0131, e-ticaret yasas\u0131yla t\u00fcketicilerin yeniden fiziki mekanlara \u00e7ekilmeye \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 ifade ediliyor.\u00a0 Rekabet Ekonomisti Do\u00e7. Dr. Ekrem Kalkan, lisans uygulamas\u0131n\u0131n sekt\u00f6re zarar verece\u011fini belirtti. Kalkan, \u201cBu, platformlar\u0131n b\u00fcy\u00fcmesini engelleyen bir d\u00fczenleme. Dolay\u0131s\u0131yla t\u00fcketicinin kaliteli \u00fcr\u00fcne uygun fiyatta ula\u015fma hakk\u0131ndan mahrum kalmas\u0131na, sekt\u00f6re y\u00f6nelik yat\u0131r\u0131m i\u015ftah\u0131n\u0131n kapanmas\u0131na, istihdam\u0131n azalmas\u0131na D\u00fcnyada bir \u00f6rne\u011fi yok<\/b><\/p>\n \u25a0 E-ticaret<\/strong> yasas\u0131n\u0131 \u201c\u00c7ok sert ve kapsaml\u0131\u201d diye tan\u0131mlayan Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Emre Ekmek\u00e7i, d\u00fczenlemenin d\u00fcnyada emsalinin olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n Emre Ekmek\u00e7i<\/p>\n<\/div>\n Ekmek\u00e7i, \u201cPazaryerleri b\u00fcy\u00fcm\u00fcyor sadece, i\u00e7indeki KOB\u0130’ler b\u00fcy\u00fcyor. 500 bin KOB\u0130 var. Onlar\u0131n b\u00fcy\u00fcmesini engelleyen bir uygulama. Birka\u00e7 tane pazaryeri olmas\u0131n, 10-15 tane olsun deniliyor ama d\u00fcnyada, ekonomide b\u00f6yle bir \u015fey yok\u201d dedi.<\/p>\n Yasa ile yat\u0131r\u0131mlar \u00e7\u00f6p olur<\/b><\/p>\n \u25a0 6-7 <\/strong>y\u0131ld\u0131r e-ticaretten sat\u0131\u015f yapt\u0131klar\u0131n\u0131 belirten Kerim Olcay, e-ticaretin gelece\u011fine g\u00fcvenerek ak\u0131ll\u0131 depo yat\u0131r\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Olcay, \u201cYasadan dolay\u0131 b\u00fct\u00fcn yat\u0131r\u0131mlar\u0131m \u00e7\u00f6p olacak, i\u015f\u00e7i \u00e7\u0131karmak zorunda kalaca\u011f\u0131z. E-ticaret yava\u015flarsa herkes b\u00fcy\u00fck zarar g\u00f6r\u00fcr. Bu yasa ekonomiye de zarar verir\u201d dedi. Gen\u00e7 bir giri\u015fimci olan Do\u011fukan Ey\u00fcbo\u011flu, yeni e-ticaret yasas\u0131ndan dolay\u0131 endi\u015fe duydu\u011funu kaydetti. Ey\u00fcbo\u011flu, \u201cYasaya bakt\u0131\u011f\u0131mda bizi k\u00fc\u00e7\u00fcltecek maddeler g\u00f6r\u00fcyorum. Bu \u015fekilde uygulanmamas\u0131n\u0131 bekliyoruz\u201d \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Y\u00fcr\u00fcrl\u00fc\u011fe giren e-ticaret yasas\u0131 ile internette sat\u0131\u015f yapan platformlar\u0131n b\u00fcy\u00fcmesi s\u0131n\u0131rland\u0131r\u0131ld\u0131 Artan vergilerle maliyetler KOB\u0130\u2019lere …<\/p>\n","protected":false},"author":1,"featured_media":4437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[807,1483,597],"class_list":["post-4436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-satis","tag-ticaret","tag-yasa"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/4436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4436"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/4436\/revisions"}],"predecessor-version":[{"id":4438,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/4436\/revisions\/4438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/4437"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
yol a\u00e7abilir\u201d dedi.<\/p>\n![\"\"](\"https:\/\/i01.sozcucdn.com\/wp-content\/uploads\/2022\/07\/08\/basliksiz-5.jpg\" "\\"\\"")
<\/p>\n![\"\"](\"https:\/\/i01.sozcucdn.com\/wp-content\/uploads\/2022\/07\/08\/7-manset-emre-ekmekci.jpg\" "\\"\\"")
<\/p>\n
diye konu\u015ftu.<\/p>\n