{"id":4625,"date":"2022-07-08T08:51:06","date_gmt":"2022-07-08T08:51:06","guid":{"rendered":"https:\/\/haberulus.net\/?p=4625"},"modified":"2022-07-08T08:51:06","modified_gmt":"2022-07-08T08:51:06","slug":"isten-cikarmalar-bot-hesap-sayilari-elon-muskin-twitteri-satin-alma-surecinde-ortalik-karisti","status":"publish","type":"post","link":"https:\/\/haberulus.net\/?p=4625","title":{"rendered":"\u0130\u015ften \u00e7\u0131karmalar, bot hesap say\u0131lar\u0131\u2026 Elon Musk\u2019\u0131n Twitter\u2019\u0131 sat\u0131n alma s\u00fcrecinde ortal\u0131k kar\u0131\u015ft\u0131"},"content":{"rendered":"

Elon Musk’\u0131n 44 milyar dolarl\u0131k teklifiyle Twitter’\u0131 sat\u0131n alma s\u00fcreci, sosyal medya platformu i\u00e7in sanc\u0131l\u0131 bir hale geldi. Musk’\u0131n bot hesap konusundaki kat\u0131 tutumu, \u015firketin gelece\u011findeki belirsizlikle birlikte onlarca insan\u0131 i\u015ften \u00e7\u0131karmaya ba\u015flamas\u0131 Twitter CEO’su Parag Agrawal i\u00e7in i\u015fleri zorla\u015ft\u0131r\u0131yor. \u0130\u015fte sat\u0131n alma s\u00fcrecindeki son geli\u015fmeler ve uzman yorumlar\u0131…<\/b><\/p>\n

Tesla ve SpaceX CEO\u2019su Elon Musk, aktif Twitter hayat\u0131n\u0131 platformu sat\u0131n alarak devam ettirmeye karar verdi\u011finden beri neredeyse \u00fc\u00e7 ay ge\u00e7ti ancak h\u00e2l\u00e2 sat\u0131n alma resm\u00ee olarak ger\u00e7ekle\u015femedi. Bu s\u00fcre\u00e7te de Twitter\u2019\u0131n 44 milyar dolarl\u0131k devral\u0131nmas\u0131, birbirinden \u00e7ok farkl\u0131 tarzlara sahip iki y\u00f6netici aras\u0131ndaki aleni \u00e7at\u0131\u015fmalar\u0131 ortaya \u00e7\u0131kard\u0131.<\/p>\n

Bir tarafta a\u00e7\u0131k s\u00f6zl\u00fc duru\u015fuyla tan\u0131nan Elon Musk, bir tarafta ise diplomatik ve \u00f6l\u00e7\u00fcl\u00fc bir \u015fekilde hareket etmeye \u00e7al\u0131\u015fan Parag Agrawal\u2026<\/p>\n

Musk, 44 milyar dolarl\u0131k teklifini ilettikten sonra farkl\u0131 p\u00fcr\u00fczlerle Agrawal\u2019\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. Tesla CEO\u2019sunun en \u00e7ok \u00fcst\u00fcnde durdu\u011fu konu ise bot hesaplar\u2026 Hatta Musk, Agrawal\u2019\u0131 bot hesap konusunda talep etti\u011fi bilgilerin sa\u011flanmamas\u0131 halinde anla\u015fmadan \u00e7ekilmekle bile tehdit etti.<\/p>\n

\"\"<\/p>\n

SATIN ALMA \u0130\u015eLEMLER\u0130N\u0130 DURDURDU<\/b><\/p>\n

May\u0131s ay\u0131nda Musk, Twitter\u2019\u0131n kullan\u0131c\u0131 taban\u0131n\u0131n y\u00fczde 20\u2019sinin veya daha fazlas\u0131n\u0131n bot olabilece\u011fini iddia ederek anla\u015fman\u0131n beklemede oldu\u011funu tweet\u2019ledi. \u015eirketten, spam hesaplarla ilgili bildirdi\u011fi y\u00fczde 5\u2019lik rakam\u0131n do\u011fru oldu\u011funu kan\u0131tlamas\u0131n\u0131 istedi ve haziran ay\u0131nda da \u015firketi birle\u015fme anla\u015fmas\u0131 kapsam\u0131ndaki y\u00fck\u00fcml\u00fcl\u00fcklerini \u015feffaf bir \u015fekilde yerine getirmeyi reddetti\u011fini s\u00f6yleyerek bilgileri saklamakla su\u00e7lad\u0131.<\/p>\n

Twitter taraf\u0131 ise do\u011fru bilgi vermeye devam etti\u011fi konusunda \u0131srarc\u0131. Son olarak, Reuters\u2019\u0131n haberine g\u00f6re; Twitter per\u015fembe g\u00fcn\u00fc gazetecilere verdi\u011fi deme\u00e7te, platformundan g\u00fcnde 1 milyondan fazla spam hesab\u0131n\u0131 kald\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bu, CEO Parag Agrawal\u2019\u0131n may\u0131s ay\u0131ndaki bir Twitter iletisinde belirtti\u011fi say\u0131n\u0131n iki kat\u0131.<\/p>\n

\"\"<\/p>\n

SPAM HESAP SORUNU \u00c7\u00d6Z\u00dcLEM\u0130YOR<\/b><\/p>\n

Daha \u00f6nce Agrawal, spam hesaplar hakk\u0131nda tweet atm\u0131\u015f. Platformun her g\u00fcn yar\u0131m milyondan fazla spam hesab\u0131n\u0131 ask\u0131ya ald\u0131\u011f\u0131n\u0131 ve her hafta spam oldu\u011fundan \u015f\u00fcphelendi\u011fi milyonlarca hesab\u0131 kilitledi\u011fini s\u00f6ylemi\u015fti. Ayr\u0131ca Twitter\u2019\u0131n y\u00fczde 5\u2019lik rakam\u0131n\u0131 nas\u0131l elde etti\u011fini de a\u00e7\u0131klam\u0131\u015ft\u0131. Ve \u015firket, platformun \u00f6nemli verilerini de Musk\u2019a a\u00e7m\u0131\u015ft\u0131.<\/p>\n

Ancak per\u015fembe g\u00fcn\u00fc Washington Post, Musk\u2019\u0131n ekibinin verilerin do\u011frulanabilir olmad\u0131\u011f\u0131 sonucuna vard\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n

TWITTER \u00c7ALI\u015eANLARI END\u0130\u015eEL\u0130: L\u0130DERL\u0130K DENEY\u0130M\u0130 YOK<\/b><\/p>\n

Bir y\u0131ldan daha k\u0131sa bir s\u00fcredir g\u00f6revde olan Agrawal, \u015firket i\u00e7indeki \u00e7al\u0131\u015fanlar\u0131na g\u00f6re de olduk\u00e7a zor bir durumda.<\/p>\n

Financial Times\u2019a konu\u015fan ve Agrawal\u2019\u0131 ele\u015ftirenler, \u00f6ng\u00f6r\u00fclemeyen bir rakip kar\u015f\u0131s\u0131nda kan\u0131tlanmam\u0131\u015f bir lider olarak ne kadar etkili olaca\u011f\u0131 konusunda \u015f\u00fcpheci. Pek \u00e7ok ki\u015fi, 38 ya\u015f\u0131ndaki Agrawal\u2019\u0131n liderlik deneyimi eksikli\u011finden ve belirsizlik g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda i\u015flerin k\u00f6t\u00fcle\u015fme durumunda m\u00fczakere elinin zay\u0131flayaca\u011f\u0131 ger\u00e7e\u011finden bahsediyor.<\/p>\n

\"\"<\/p>\n

Parag Agrawal, Jack Dorsey\u2019den g\u00f6revi alal\u0131 hen\u00fcz bir y\u0131l bile olmad\u0131.<\/p>\n<\/div>\n

GroupM i\u015f zekas\u0131 k\u00fcresel ba\u015fkan\u0131 Brian Wieser, \u201cAylar sonra Elon\u2019un ne kadar ciddi oldu\u011funu bilmiyoruz, ancak \u015firket, sat\u0131\u015f\u0131 taahh\u00fct etti. Parag i\u00e7in \u00e7ok zor bir durum\u201d diyor.<\/p>\n

Twitter\u2019\u0131n eski Avrupa ba\u015fkan yard\u0131mc\u0131s\u0131 Bruce Daisley ise Agrawal\u2019\u0131n detayc\u0131l\u0131\u011f\u0131na at\u0131fta bulunuyor: \u201cParag ile ilgili deneyimim i\u00e7in \u015funlar\u0131 s\u00f6yleyebilirim: Onun ayr\u0131nt\u0131lara hakimiyetinden ve di\u011fer liderlerin g\u00f6zden ka\u00e7\u0131raca\u011f\u0131 konular hakk\u0131nda geni\u015f bir anlay\u0131\u015fa sahip olmas\u0131ndan etkilendim.\u201d<\/p>\n

Bir reklam ajans\u0131 y\u00f6neticisi ise son Twitter CEO\u2019su i\u00e7in, \u201cParag, vizyonu olan birinden \u00e7ok, bir \u00fcr\u00fcnden sorumlu m\u00fchendis gibi hissediyor. Twitter\u2019\u0131n aya\u011fa kalk\u0131p platformu pazarda varl\u0131k haline getirecek bir lidere ihtiyac\u0131 var\u201d dedi.<\/p>\n

\u0130\u015eTEN \u00c7IKARMALAR BA\u015eLADI<\/b><\/p>\n

Twitter, bu s\u00fcre\u00e7te i\u015ften \u00e7\u0131karmalarla da kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Ve \u015firket, i\u015fe al\u0131m ekibinden yakla\u015f\u0131k 100 \u00e7al\u0131\u015fan\u0131n\u0131 i\u015ften \u00e7\u0131kard\u0131<\/p>\n

The Wall Street Journal\u2019\u0131n haberine g\u00f6re \u015firket, i\u015fe al\u0131m g\u00f6revlileri ve yetenek edinme ekibinin y\u00fczde 30\u2019unu \u00e7\u0131kard\u0131.<\/p>\n

Twitter, Elon Musk taraf\u0131ndan sat\u0131n al\u0131nmas\u0131n\u0131 tamamlamaya \u00e7al\u0131\u015f\u0131rken maliyetleri d\u00fc\u015f\u00fcrmeye y\u00f6nelik i\u015fe al\u0131mlar\u0131 dondurdu\u011funu duyurmu\u015ftu. \u0130\u015ften \u00e7\u0131karma konusunun ise Twitter\u2019da Musk ile birlikte g\u00fcndeme geldi\u011fi bildirildi.<\/p>\n

Twitter\u2019da k\u0131demli bir teknik eleman olan Ingrid Johnson, LinkedIn\u2019deki bir g\u00f6nderide, ger\u00e7ekten zor bir g\u00fcn oldu\u011funu yazd\u0131: \u201cOn y\u0131ldan fazla bir s\u00fcredir orada olup da i\u015flerini kaybeden insanlar var. Twitter, \u015firketi kurmak i\u00e7in hayatlar\u0131n\u0131 veren insanlar pahas\u0131na yanl\u0131\u015f \u015fekilde \u015fi\u015firilmi\u015f bir hisse senedi fiyat\u0131n\u0131 s\u00fcrd\u00fcrmek i\u00e7in milyarlarca dolar harcamay\u0131 se\u00e7tiyse, bu daha da trajik bir hikaye.\u201d<\/p>\n

\"\"<\/p>\n

SATIN ALMA GER\u00c7EKLE\u015e\u0130RSE \u0130\u015eS\u0130Z KALACAK, GER\u00c7EKLE\u015eMEZSE KR\u0130ZLE SAVA\u015eACAK<\/b><\/p>\n

Hindistan do\u011fumlu Agrawal, Twitter\u2019da \u00f6nce ba\u015f teknoloji sorumlusu oldu ard\u0131ndan da kas\u0131m ay\u0131nda CEO olarak atand\u0131.<\/p>\n

Agrawal, di\u011fer Silikon Vadisi liderleri Mark Zuckerberg ve Steve Jobs gibi minimalizmin ekstra \u00fcretkenlik sa\u011flad\u0131\u011f\u0131 dogmas\u0131na uygun olarak her zaman siyah bir ti\u015f\u00f6rt ve koyu mavi kot pantolon giyiyor.<\/p>\n

Birka\u00e7 Twitter \u00e7al\u0131\u015fan\u0131, Agrawal\u2019\u0131n \u00f6zellikle yeni \u00e7al\u0131\u015fanlar\u0131 huzursuz eden bir yakla\u015f\u0131m\u0131 oldu\u011funu ve onlar\u0131 rahatlatmaya \u00e7al\u0131\u015fmak yerine personele kar\u015f\u0131 d\u00fcr\u00fcst davrand\u0131\u011f\u0131n\u0131 anlat\u0131yor.<\/p>\n

Bas\u0131nda \u00e7\u0131kan haberlere g\u00f6re, anla\u015fma ba\u015far\u0131l\u0131 bir \u015fekilde kapan\u0131rsa, Musk onun yerini almay\u0131 planlad\u0131\u011f\u0131 i\u00e7in Agrawal b\u00fcy\u00fck olas\u0131l\u0131kla i\u015fsiz kalacak. \u00d6te yandan, sat\u0131\u015f ger\u00e7ekle\u015fmezse d\u00fc\u015fm\u00fc\u015f hisse fiyat\u0131na ve motivasyonu d\u00fc\u015f\u00fck \u00e7al\u0131\u015fanlara sahip \u015firketi canland\u0131rmak i\u00e7in u\u011fra\u015facak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Elon Musk’\u0131n 44 milyar dolarl\u0131k teklifiyle Twitter’\u0131 sat\u0131n alma s\u00fcreci, sosyal medya platformu i\u00e7in sanc\u0131l\u0131 bir hale geldi. Musk’\u0131n bot hesap …<\/p>\n","protected":false},"author":1,"featured_media":4626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[624,83,230,217,228],"class_list":["post-4625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-calisan","tag-is","tag-musk","tag-sirket","tag-twitter"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/4625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4625"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/4625\/revisions"}],"predecessor-version":[{"id":4627,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/4625\/revisions\/4627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/4626"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}