{"id":5552,"date":"2022-07-10T07:36:03","date_gmt":"2022-07-10T07:36:03","guid":{"rendered":"https:\/\/haberulus.net\/?p=5552"},"modified":"2022-07-10T07:36:03","modified_gmt":"2022-07-10T07:36:03","slug":"hazir-giyim-ve-ayakkabida-buyuk-zam-sinyali","status":"publish","type":"post","link":"https:\/\/haberulus.net\/?p=5552","title":{"rendered":"Haz\u0131r giyim ve ayakkab\u0131da b\u00fcy\u00fck zam sinyali"},"content":{"rendered":"<p><b>Al\u0131m g\u00fcc\u00fcndeki erime nedeniyle ayakkab\u0131da talep uygun fiyatl\u0131, sentetik \u00fcr\u00fcnlere kayd\u0131. Haz\u0131r giyimde ise yerli \u00e7ekildi, baz\u0131 firmalar art\u0131k sat\u0131\u015flar\u0131n\u0131n y\u00fczde 60&#8217;\u0131n\u0131 turistlere yap\u0131yor. Fiyatlardaki art\u0131\u015fa yeti\u015femeyen vatanda\u015f i\u00e7in ise daha b\u00fcy\u00fck zamlar kap\u0131da.<\/b><\/p>\n<p>K\u00fcresel ham madde ve emtia fiyatlar\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fcn s\u00fcrmesi beklense de i\u00e7eride y\u00fcksek kur ve y\u00fcksek enflasyon nedeniyle haz\u0131r giyim ve ayakkab\u0131ya b\u00fcy\u00fck zamlar bekleniyor.<\/p>\n<p>Yaz aylar\u0131n\u0131n bitip, sonbaharda yeni sezonun ba\u015flamas\u0131yla ayakkab\u0131da vatanda\u015fa yans\u0131yacak zamm\u0131n en az y\u00fczde 30 oran\u0131nda olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcrken; haz\u0131r giyim \u00fcr\u00fcnlerine gelmesi beklenen zam oran\u0131 ise baz\u0131 sekt\u00f6r temsilcilerine g\u00f6re y\u00fczde 100\u2019leri de a\u015facak.<\/p>\n<p><b>\u2018T\u00dcKET\u0130C\u0130 C\u0130DD\u0130 ZAMLARA MARUZ KALACAK\u2019<\/b><\/p>\n<p>Sozcu.com.tr olarak ayakkab\u0131 sekt\u00f6r\u00fcn\u00fc T\u00fcrkiye Ayakkab\u0131 Sanayicileri Derne\u011fi Ba\u015fkan\u0131 Berke \u0130\u00e7ten ile, haz\u0131r giyimi ise T\u00fcrkiye Giyim Sanayicileri Derne\u011fi (TGSD) Ba\u015fkan\u0131 Ramazan Kaya ve Birle\u015fmi\u015f Markalar Derne\u011fi (BMD) Ba\u015fkan\u0131 Sinan \u00d6ncel ile konu\u015ftuk.<\/p>\n<p>Enflasyon y\u00fczde 70\u2019lerin \u00fczerinde iken ayakkab\u0131daki fiyat art\u0131\u015flar\u0131n\u0131n y\u00fczde 25-30\u2019larda kald\u0131\u011f\u0131n\u0131 ifade eden \u0130\u00e7ten, \u201cT\u00fcketici bizim maliyet ve fiyatland\u0131rmas\u0131n\u0131 \u015fu an yapt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnleri 6-7 ay sonra raflarda g\u00f6rebiliyor. Fiyatland\u0131rma geriden geldi\u011fi i\u00e7in fiyat art\u0131\u015flar\u0131 s\u0131n\u0131rl\u0131 kal\u0131yor\u201d dedi.<\/p>\n<p>\u201cMaalesef t\u00fcketicinin fiyatlarda ciddi bir art\u0131\u015f ya\u015famak durumunda kalmas\u0131n\u0131 bekliyoruz\u201d diyen \u0130\u00e7ten, \u201cK\u0131\u015fl\u0131k \u00fcr\u00fcnlerin \u00e7\u0131kmas\u0131yla birlikte, eyl\u00fcl-ekim aylar\u0131nda fiyatlarda bir art\u0131\u015f hissedilecektir\u201d diye konu\u015ftu.<\/p>\n<p>\u0130\u00e7ten, yap\u0131lacak zam oranlar\u0131n\u0131n ise ayakkab\u0131dan ayakkab\u0131ya de\u011fi\u015fkenlik g\u00f6sterece\u011fini, ancak sonbaharda yap\u0131lacak en az y\u00fczde 30\u2019luk zamla y\u0131ll\u0131k zam oran\u0131n\u0131n y\u00fczde 70\u2019leri a\u015faca\u011f\u0131na i\u015faret etti.<\/p>\n<p><b>TALEP, UYGUN F\u0130YATLI SENTET\u0130K \u00dcR\u00dcNLERE KAYDI<\/b><\/p>\n<p>\u0130\u00e7ten ayr\u0131ca, 2022\u2019nin hareketli ba\u015flad\u0131\u011f\u0131n\u0131, \u00f6zellikle ihracatta art\u0131\u015f yakalad\u0131klar\u0131n\u0131 ancak yurt i\u00e7inde vatanda\u015f\u0131n al\u0131m g\u00fcc\u00fcndeki azalma nedeniyle talebin daha ekonomik \u00fcr\u00fcnlere kayd\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n<p>\u201cSat\u0131\u015f adetlerimizde azalma yok ama sat\u0131n al\u0131nan \u00fcr\u00fcn\u00fcn niteli\u011fi de\u011fi\u015fti\u201d diyen \u0130\u00e7ten, \u015f\u00f6yle devam etti:<\/p>\n<p>\u201cBu y\u0131l daha pahal\u0131 olan y\u00fcksek segmentli deri ayakkab\u0131lardan ziyade, daha ekonomik olan tekstil ve sentetik malzemelerden yap\u0131lan ayakkab\u0131larda talep art\u0131\u015f\u0131 var.<\/p>\n<p>Deri ayakkab\u0131lar\u0131n toplam sat\u0131\u015flar i\u00e7indeki pay\u0131 ge\u00e7en y\u0131l y\u00fczde 18\u2019ler civar\u0131ndayken bu y\u0131l y\u00fczde 15\u2019lere indi. D\u00fcnyada da bu e\u011filim var ama bizde daha fazla\u201d diye konu\u015ftu.<\/p>\n<p><b>\u2018BU KI\u015e Y\u00dcZDE 130 ZAM \u015eA\u015eIRTICI OLMAZ\u2019<\/b><\/p>\n<p>BMD Ba\u015fkan\u0131 Sinan \u00d6ncel ise, halihaz\u0131rda fiyatlardaki y\u0131ll\u0131k zam oranlar\u0131n\u0131n y\u00fczde 80\u2019i buldu\u011funu; k\u0131\u015f aylar\u0131nda yap\u0131lacak zamlar\u0131n y\u0131ll\u0131k bazda y\u00fczde 100\u2019leri a\u015farak y\u00fczde 130\u2019lar\u0131 ula\u015fmas\u0131n\u0131n \u015fa\u015f\u0131rt\u0131c\u0131 olmayaca\u011f\u0131n\u0131 dile getirdi.<\/p>\n<p>\u00d6ncel, \u201c\u00c7\u00fcnk\u00fc zor bir d\u00f6nem. Kur art\u0131\u015f\u0131na ba\u011fl\u0131 bir fiyat art\u0131\u015f\u0131 s\u00f6z konusu. Emtia ve ham maddede d\u00fc\u015f\u00fc\u015f beklesek de uluslararas\u0131 enerji maliyetlerindeki art\u0131\u015flar yurt i\u00e7indeki maliyetlerimizi art\u0131rmaya devam edecek. Bu k\u0131\u015f da ciddi girdi maliyetleriyle kar\u015f\u0131 kar\u015f\u0131ya kalabiliriz. Bu da nihai \u00fcr\u00fcn fiyatlar\u0131na yans\u0131yacakt\u0131r\u201d diye konu\u015ftu.<\/p>\n<p><b>SATI\u015eLARDA YILLIK Y\u00dcZDE 30 AZALMA VAR<\/b><\/p>\n<p>TGSD Ba\u015fkan\u0131 Ramazan Kaya, haz\u0131r giyimde fiyatlar\u0131n son bir y\u0131lda ikiye katland\u0131\u011f\u0131n\u0131, bunun etkisiyle sat\u0131\u015flarda y\u0131ll\u0131k bazda y\u00fczde 10 ila 20 aral\u0131\u011f\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131klar\u0131n\u0131 anlat\u0131rken, BMD Ba\u015fkan\u0131 \u00d6ncel ise sat\u0131\u015f adetlerindeki d\u00fc\u015f\u00fc\u015f\u00fcn haziranda y\u0131ll\u0131k bazda y\u00fczde 30\u2019lar\u0131 buldu\u011funu s\u00f6yledi.<\/p>\n<p>Sat\u0131\u015flardaki bu daralman\u0131n y\u0131l\u0131n ikinci 6 ay\u0131nda da devam etmesini beklediklerini kaydeden Kaya, \u201cD\u00fcnyada oldu\u011fu gibi T\u00fcrkiye de enflasyon \u00e7\u0131kmaz\u0131 i\u00e7inde. Enflasyon nedeniyle hane halk\u0131n\u0131n ekonomik s\u0131k\u0131nt\u0131da oldu\u011funu g\u00f6r\u00fcyoruz. T\u00fcketici, cebindeki paray\u0131 daha ekonomik olarak kullanacakt\u0131r\u201d dedi.<\/p>\n<p><b>SATI\u015eLARIN Y\u00dcZDE 40-60 ARALI\u011eI TUR\u0130STLERE<\/b><\/p>\n<p>Vatanda\u015f\u0131n al\u0131m g\u00fcc\u00fc g\u00fcnden g\u00fcne erirken turistlere yap\u0131lan sat\u0131\u015f ise art\u0131yor.<\/p>\n<p>\u201cT\u00fcrk m\u00fc\u015fterilerin al\u0131m g\u00fcc\u00fc d\u00fc\u015ft\u00fck\u00e7e toplam sat\u0131\u015flar i\u00e7inde yabanc\u0131lar\u0131n pay\u0131 artt\u0131\u201d diyen BMD Ba\u015fkan\u0131 \u00d6ncel, \u201cBaz\u0131 AVM\u2019lerde turistlere yap\u0131lan sat\u0131\u015flarda y\u00fczde 40, baz\u0131lar\u0131nda ise y\u00fczde 60 art\u0131\u015f var\u201d dedi.<\/p>\n<p>Ancak \u00d6ncel\u2019in aktard\u0131\u011f\u0131na g\u00f6re bu durum, markalar\u0131 tedirgin eden bir durum.<\/p>\n<p>\u201cBaz\u0131 markalar yabanc\u0131lara bu kadar fazla sat\u0131\u015f yapmaktan endi\u015feli\u201d diyen \u00d6ncel, \u201c\u2018\u0130lerleyen d\u00f6nemde turist gelmezse bu sat\u0131\u015flar\u0131 kime yapaca\u011f\u0131z\u2019 endi\u015fesi hakim\u201d diye konu\u015ftu.<\/p>\n<p><b>\u2018KAPANMALARLA KAR\u015eI KAR\u015eIYA KALAB\u0130L\u0130R\u0130Z\u2019<\/b><\/p>\n<p>\u00d6te yandan, TGSD Ba\u015fkan\u0131 Ramazan Kaya, vatanda\u015f taraf\u0131nda durum bu iken firmalar taraf\u0131ndaki b\u00fcy\u00fck s\u0131k\u0131nt\u0131lardan birinin de \u2018k\u00e2rs\u0131zl\u0131kla m\u00fccadele\u2019 oldu\u011funu anlatt\u0131 ve finansmana eri\u015fim konusundaki talepleri kar\u015f\u0131lanmad\u0131k\u00e7a iflaslar ya\u015fanabilece\u011fine i\u015faret etti.<\/p>\n<p>\u201c\u00d6nceden k\u00e2rl\u0131l\u0131\u011f\u0131 konu\u015furken \u015fimdi k\u00e2rs\u0131zl\u0131\u011f\u0131 konu\u015fuyoruz\u201d diyen Kaya, \u015f\u00f6yle devam etti:<\/p>\n<p>\u201cFirmalar neredeyse genel gideri kar\u015f\u0131layacak etiket fiyatlar\u0131yla hayatlar\u0131n\u0131 devam ettirmeye \u00e7al\u0131\u015f\u0131yorlar.<\/p>\n<p>Son BDDK kararlar\u0131yla finansmana eri\u015fim de art\u0131k kolay de\u011fil. Ancak orta ve uzun vadede finansmana ihtiyac\u0131m\u0131z var. Maliyetlerin yan\u0131nda \u00f6n\u00fcm\u00fczdeki d\u00f6nemdeki en b\u00fcy\u00fck s\u0131k\u0131nt\u0131, finansmana eri\u015fim. Bu konudaki s\u0131k\u0131nt\u0131lar s\u00fcrerse, o zaman kapanmalarla kar\u015f\u0131 kar\u015f\u0131ya kalabiliriz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al\u0131m g\u00fcc\u00fcndeki erime nedeniyle ayakkab\u0131da talep uygun fiyatl\u0131, sentetik \u00fcr\u00fcnlere kayd\u0131. Haz\u0131r giyimde ise yerli \u00e7ekildi, baz\u0131 firmalar art\u0131k &#8230;<\/p>\n","protected":false},"author":1,"featured_media":5553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[62,1860,40,75,79],"class_list":["post-5552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-artis","tag-ayakkabi","tag-baskani","tag-fiyat","tag-zam"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/5552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5552"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/5552\/revisions"}],"predecessor-version":[{"id":5554,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/5552\/revisions\/5554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/5553"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}