Ticaret Bakanl\u0131\u011f\u0131, T\u00fcrkiye\u2019de kas\u0131m ay\u0131nda \u2018efsane cuma\u2019, \u2018\u015fahane kas\u0131m\u2019, \u2018\u015fahane cuma\u2019 gibi sloganlar kullan\u0131larak ger\u00e7ekle\u015ftirilen indirim kampanyalar\u0131n\u0131 mercek alt\u0131na ald\u0131.<\/p>\n
Bakanl\u0131\u011fa bildirilen \u015fikayetler aras\u0131nda kampanyalarda belirtilen indirim tutar ve oranlar\u0131n\u0131n ger\u00e7e\u011fi yans\u0131tmamas\u0131, indirimli fiyatlar\u0131n uyguland\u0131\u011f\u0131 tarih aral\u0131\u011f\u0131n\u0131n belirtilmemesi yo\u011funlukta yer ald\u0131.<\/p>\n
Kas\u0131m indirimlerine ili\u015fkin incelemelerin sonucu ocak ay\u0131nda toplanacak Reklam Kurulu\u2019nda karara ba\u011flanacak.<\/p>\n
BAKANLIK HAREKETE GE\u00c7T\u0130<\/b><\/p>\n
Son y\u0131llarda, t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de \u2018\u015fahane kas\u0131m\u2019, \u2018muhte\u015fem cuma teklifleri\u2019, \u2018y\u0131ld\u0131zl\u0131 g\u00fcnler\u2019 gibi sloganlar kullan\u0131larak ger\u00e7ekle\u015ftirilen ve pek \u00e7ok \u00fcr\u00fcn \u00e7e\u015fidinde y\u00fcksek oranlarda indirim yap\u0131ld\u0131\u011f\u0131n\u0131\u00a0iddia eden al\u0131\u015fveri\u015f kampanyalar\u0131,\u00a0firmalar taraf\u0131ndan \u00e7ok\u00e7a tercih edilen pazarlama stratejisi haline geldi.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131, kas\u0131m ay\u0131yla birlikte yo\u011funla\u015fan indirim kampanyalar\u0131n\u0131 mercek alt\u0131na ald\u0131.<\/p>\n
Bakanl\u0131k bu s\u00fcre\u00e7te, indirim kampanyalar\u0131n\u0131n t\u00fcketicileri aldat\u0131c\u0131 ve yan\u0131lt\u0131c\u0131 olmamas\u0131, belirtilen indirimlerin ger\u00e7e\u011fi yans\u0131tmas\u0131 ve kampanyan\u0131n hemen \u00f6ncesinde indirime konu \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131n y\u00fckseltilerek kampanya d\u00f6neminde \u00e7ok y\u00fcksek oranlarda indirim yap\u0131ld\u0131\u011f\u0131 alg\u0131s\u0131 yarat\u0131lmamas\u0131 hususlar\u0131 \u00fczerinde durdu.<\/p>\n
Kas\u0131m ay\u0131 boyunca bakanl\u0131\u011f\u0131n re\u2019sen y\u00fcr\u00fctt\u00fc\u011f\u00fc incelemelerin yan\u0131nda, t\u00fcketicilerin \u015fikayetleri \u00fczerine de s\u00f6z konusu kampanyalar incelemeye al\u0131nd\u0131. Bakanl\u0131\u011fa bildirilen \u015fikayetler aras\u0131nda kampanyalarda belirtilen indirim tutar ve oranlar\u0131n\u0131n ger\u00e7e\u011fi yans\u0131tmamas\u0131, indirimli fiyatlar\u0131n uyguland\u0131\u011f\u0131 tarih aral\u0131\u011f\u0131n\u0131n belirtilmemesi, indirimli olarak sat\u0131\u015fa sunulan mal\u0131n stok bilgilerinin t\u00fcketicilere sunulmamas\u0131 yo\u011funlukta yer ald\u0131.<\/p>\n
Re\u2019sen ve \u015fikayetler \u00fczerine; tekstilden kozmeti\u011fe, teknoloji \u00fcr\u00fcnlerinden kuyum \u00fcr\u00fcnlerine kadar \u00e7ok say\u0131da ve farkl\u0131 nitelikteki \u00fcr\u00fcnleri kapsayacak \u015fekilde geni\u015fletilen inceleme faaliyetleri kapsam\u0131nda s\u00f6z konusu firmalar\u0131n beyan ettikleri indirim miktarlar\u0131n\u0131n ve oranlar\u0131n\u0131n ger\u00e7e\u011fi yans\u0131t\u0131p yans\u0131tmad\u0131\u011f\u0131na ili\u015fkin savunmalar\u0131 talep edildi. S\u00f6z konusu kampanyalara ili\u015fkin incelemeler s\u00fcr\u00fcyor. Mevzuat uyar\u0131nca ayda en az bir kez toplanan Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu taraf\u0131ndan 2023 y\u0131l\u0131n\u0131n ocak ay\u0131 i\u00e7inde yap\u0131lacak toplant\u0131 ile al\u0131nan kararlara ili\u015fkin sonu\u00e7lar payla\u015f\u0131lacak. Mart-kas\u0131m aylar\u0131 aras\u0131nda Reklam Kurulunda toplam 33 indirimli sat\u0131\u015f kampanyas\u0131n\u0131n karara ba\u011fland\u0131\u011f\u0131 ve 27si i\u00e7in mevzuata ayk\u0131r\u0131l\u0131ktan toplam 628 bin 586 TL idari para cezas\u0131 uyguland\u0131\u011f\u0131 bildirildi.<\/p>\n
SEKT\u00d6R TEMS\u0130LC\u0130LER\u0130 \u0130LE TOPLANTILAR YAPILDI<\/b><\/p>\n
\u00d6te yandan Reklam Kurulu taraf\u0131ndan nisan ay\u0131nda, fiyat bilgisi i\u00e7eren ve indirimli sat\u0131\u015f reklamlar\u0131na ili\u015fkin ya\u015fanan teredd\u00fctleri giderebilmek ve bu konuda t\u00fcm taraflara yol g\u00f6sterici olabilmek amac\u0131yla \u2018Fiyat Bilgisi \u0130\u00e7eren Reklamlar ile \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131 ve Ticari Uygulamalar\u0131 Hakk\u0131nda K\u0131lavuz\u2019 yay\u0131mland\u0131. K\u0131lavuz, elektronik sat\u0131\u015f platformlar\u0131yla s\u0131n\u0131rl\u0131 olmay\u0131p internet sitesi, televizyon, dergi, afi\u015f, bro\u015f\u00fcr, a\u00e7\u0131k hava ilan\u0131, sat\u0131\u015f yerleri i\u00e7inde ve d\u0131\u015f\u0131nda yer alan ilanlar gibi \u00e7ok \u00e7e\u015fitli mecralarda yap\u0131lan fiyat bilgisi i\u00e7eren ve indirimli sat\u0131\u015f kampanyas\u0131n\u0131 konu alan t\u00fcm reklamlara y\u00f6nelik yol g\u00f6sterici \u00e7al\u0131\u015fma olarak belirlendi. Bakanl\u0131k\u00e7a herhangi bir sekt\u00f6r ya da mecra ayr\u0131m\u0131 yapmadan ilgili yasal d\u00fczenlemelere uygun hareket edilmesi konusunda sekt\u00f6r temsilcilerinin kat\u0131l\u0131m\u0131yla il bazl\u0131 bilgilendirme toplant\u0131lar\u0131 ger\u00e7ekle\u015ftirdi. Ayn\u0131 zamanda indirimli sat\u0131\u015f reklamlar\u0131na ili\u015fkin bilincin ve fark\u0131ndal\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 amac\u0131yla kamu spotu haz\u0131rlanarak televizyon ekranlar\u0131ndan t\u00fcketicilere ula\u015fmas\u0131 sa\u011fland\u0131.<\/p>\n
T\u00fcm bu \u00e7al\u0131\u015fmalar sonucunda bu y\u0131l boyunca indirim\u00a0sat\u0131\u015f kampanyalar\u0131nda ve reklamlar\u0131nda ilgili mevzuata uyumun b\u00fcy\u00fck \u00f6l\u00e7\u00fcde sa\u011fland\u0131\u011f\u0131 belirtildi. (DHA)<\/p>\n","protected":false},"excerpt":{"rendered":"
Ticaret Bakanl\u0131\u011f\u0131, T\u00fcrkiye’de kas\u0131m ay\u0131nda \u00e7e\u015fitli ba\u015fl\u0131klar kullan\u0131larak ger\u00e7ekle\u015ftirilen indirim kampanyalar\u0131n\u0131 mercek alt\u0131na ald\u0131. \u0130ncelemelerin sonucu ocak ay\u0131nda toplanacak Reklam Kurulu’nda karara ba\u011flanacak.<\/p>\n","protected":false},"author":1,"featured_media":57058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[75,3841,1788,7017,2439],"class_list":["post-57057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-fiyat","tag-indirim","tag-kampanya","tag-kasim","tag-reklam"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/57057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57057"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/57057\/revisions"}],"predecessor-version":[{"id":57059,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/57057\/revisions\/57059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/57058"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}