T\u00dcB\u0130SAD\u2019dan yap\u0131lan a\u00e7\u0131klamada, ETB\u0130S\u2019in bu y\u0131l\u0131n ilk yar\u0131s\u0131na ili\u015fkin verileri de\u011ferlendirildi. Verilere g\u00f6re, salg\u0131n ile h\u0131zl\u0131 bir y\u00fckseli\u015f e\u011filimi g\u00f6steren e-ticaret hacmi, ilk yar\u0131da da b\u00fcy\u00fcmeye devam etti.<\/p>\n
T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 k\u00f6kten de\u011fi\u015firken, ETB\u0130S arac\u0131l\u0131\u011f\u0131yla a\u00e7\u0131klanan verilere g\u00f6re, 2022\u2019nin ilk yar\u0131s\u0131 itibar\u0131yla T\u00fcrkiye\u2019de e-ticaret hacmi, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 116 artarak 348 milyar TL olarak ger\u00e7ekle\u015fti. Bunun y\u00fczde 38\u2019lik k\u0131sm\u0131 sipari\u015f adetlerindeki art\u0131\u015ftan, y\u00fczde 57\u2019lik k\u0131sm\u0131 sepet tutar\u0131ndaki art\u0131\u015ftan geliyor. Sipari\u015f adetleri 2 milyar 294 milyona ula\u015f\u0131rken, e-ticaretin genel ticaret i\u00e7erisindeki oran\u0131 y\u00fczde 17,6\u2019dan y\u00fczde 18,5\u2019e y\u00fckseldi.<\/p>\n
Raporda yer alan verilere g\u00f6re, salg\u0131ndan olumsuz etkilenen hava yollar\u0131, konaklama, seyahat gibi sekt\u00f6rlerin e-ticaret hacimleri bu y\u0131l s\u0131ras\u0131yla y\u00fczde 408, y\u00fczde 344, y\u00fczde 236 artarak bir \u00f6nceki y\u0131la g\u00f6re ciddi b\u00fcy\u00fcme kaydetti.<\/p>\n
\u0130lk yar\u0131da toplam site ziyaretlerinin e-ticarete d\u00f6n\u00fc\u015f\u00fcm oran\u0131 y\u00fczde 1,9\u2019dan y\u00fczde 2,5\u2019e y\u00fckseldi. S\u00f6z konusu y\u00fckseli\u015f, t\u00fcketicilerin e-ticaret al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n artt\u0131\u011f\u0131n\u0131n bir g\u00f6stergesi olarak de\u011ferlendiriliyor.<\/p>\n
\u201cTEKNOLOJ\u0130N\u0130N S\u00dcREKL\u0130 GEL\u0130\u015eMES\u0130 \u0130LE T\u00dcM D\u00dcNYADA E-T\u0130CARET\u0130N \u00d6NEM\u0130 ARTTI\u201d<\/strong><\/p>\n A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen T\u00dcB\u0130SAD Y\u00f6netim Kurulu \u00dcyesi ve E-Ticaret Komisyonu Ba\u015fkan\u0131 Burak Erta\u015f, son y\u0131llarda hayatta ve ticaretteki \u00f6nemi iyice artan e-ticaret pazar\u0131nda ilk yar\u0131da ger\u00e7ekle\u015fen b\u00fcy\u00fcmenin dikkat \u00e7ekici oldu\u011funu ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda da pazar\u0131n ayn\u0131 \u015fekilde b\u00fcy\u00fcmeye devam edece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc bildirdi.<\/p>\n Erta\u015f, \u015funlar\u0131 kaydetti:<\/p>\n \u201c\u00d6zellikle sipari\u015f adedindeki y\u00fczde 38\u2019lik art\u0131\u015f, pandemi etkisinin bitmesine ra\u011fmen t\u00fcketicilerin al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131n kal\u0131c\u0131 olarak de\u011fi\u015fti\u011finin \u00e7ok \u00f6nemli bir g\u00f6stergesi. Teknolojinin s\u00fcrekli geli\u015fmesi ile t\u00fcm d\u00fcnyada e-ticaretin \u00f6nemi artt\u0131. ETB\u0130S verilerine g\u00f6re, 2022 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda \u00fclkemizde e-ticaret hacmi bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 116\u2019l\u0131k art\u0131\u015fla 348 milyar TL olarak ger\u00e7ekle\u015fti. Bu b\u00fcy\u00fcme ile pazar dinamiklerinin \u00e7ok h\u0131zl\u0131 de\u011fi\u015fti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n 2022 y\u0131l\u0131 itibar\u0131yla \u00fclkemizde ETB\u0130S\u2019e kay\u0131tl\u0131 olup pazar yerlerinde e-ticaret faaliyetinde bulunan 488 bin 706 adet i\u015fletme bulunuyor. Bunun yan\u0131nda e-ticaret sayesinde t\u00fcketiciler, daha fazla \u00fcr\u00fcne ula\u015farak ve \u00fcr\u00fcn se\u00e7eneklerini kar\u015f\u0131la\u015ft\u0131rarak sat\u0131n almaya karar verebiliyor. Dolay\u0131s\u0131yla e-ticaret platformlar\u0131, i\u015fletmeler ve t\u00fcketiciler i\u00e7in sa\u011fl\u0131kl\u0131 sekt\u00f6r dinamikleri olu\u015fturulmas\u0131 en \u00f6nemli konulardan biri olarak \u00f6ne \u00e7\u0131k\u0131yor.\u201d<\/p>\n \u201cE-T\u0130CARET YASASI \u0130LE S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R VE SA\u011eLIKLI B\u0130R B\u00dcY\u00dcME BEKLEN\u0130YOR\u201d<\/strong><\/p>\n T\u00dcB\u0130SAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Levent K\u0131z\u0131ltan da son y\u0131llarda h\u0131zla b\u00fcy\u00fcyen e-ticaret hacmini olumlu olarak de\u011ferlendirirken, bu konuyla ilgili hukuki d\u00fczenlemelerin g\u00fcndeme gelmesinin normal oldu\u011funu belirtti.<\/p>\n Haks\u0131z ticari uygulamalar\u0131n \u00f6n\u00fcne ge\u00e7erek adil bir sekt\u00f6r dinami\u011fi tesis etmek ve T\u00fcrkiye\u2019deki e-ticaret pazar\u0131n\u0131n sa\u011fl\u0131kl\u0131 bir \u015fekilde b\u00fcy\u00fcmesini sa\u011flamak ad\u0131na temmuz ay\u0131nda \u00e7\u0131kar\u0131lan e-ticaret yasas\u0131n\u0131, sekt\u00f6r ve t\u00fcketici y\u00f6n\u00fcnden de\u011ferlendiren K\u0131z\u0131ltan, \u015funlar\u0131 kaydetti:<\/p>\n \u201ce-ticaret yasas\u0131n\u0131n sadece i\u015fletmelere y\u00f6nelik de\u011fil, t\u00fcketicilere y\u00f6nelik faydalar\u0131 da bulunuyor. Platformlar\u0131n ve pazaryerlerinin s\u00fcre\u00e7ler ve organizasyon konusunda firmalara sa\u011flad\u0131\u011f\u0131 \u2018pazara giri\u015f\u2019 olanaklar\u0131n\u0131n yaratt\u0131\u011f\u0131 fayday\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131labilmek bir taraftan kurumsalla\u015fmaya katk\u0131da bulunurken, di\u011fer taraftan markalar\u0131n kendi e-ticaret ortamlar\u0131n\u0131n da sa\u011fl\u0131kl\u0131 \u00e7al\u0131\u015fabilmesi, rekabet ve \u00fcr\u00fcn y\u00f6netimi konusunda geli\u015fmelerin de temin edilmesi son kullan\u0131c\u0131lara sa\u011flanacak de\u011fer yarat\u0131m\u0131 i\u00e7in son derece \u00f6nemlidir. ABD\u2019de daha serbest olan piyasa ortamlar\u0131na k\u0131yasla Avrupa\u2019n\u0131n kendi pazarlar\u0131n\u0131, firmalar\u0131n\u0131 ve t\u00fcketicilerini korumaya y\u00f6nelik \u00f6nlemleri dikkatle izlenmeli, fayda sa\u011flayacak d\u00fczenlemelerden yararlanma olana\u011f\u0131 da m\u00fcmk\u00fcn olmal\u0131d\u0131r. \u00dclkemizin yarar\u0131na olan bu d\u00fczenlemenin h\u0131zl\u0131ca kanunla\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayarak y\u00fcr\u00fcrl\u00fc\u011fe ge\u00e7iren Ticaret Bakanl\u0131\u011f\u0131n\u0131 kutlamak gerekir.\u201d<\/p>\n T\u00fcrkiye\u2019nin \u00f6zellikle yaz\u0131l\u0131m alan\u0131nda katma de\u011feri olduk\u00e7a y\u00fcksek olan \u00fclkelerden biri oldu\u011funu vurgulayan K\u0131z\u0131ltan, \u201cYeti\u015fmi\u015f ve yetenekli bir eleman\u0131n kaybedilmesi ile \u015firketler \u00f6nemli kay\u0131plar veriyor. Son y\u0131llarda artan beyin g\u00f6\u00e7\u00fcn\u00fcn \u00f6n\u00fcne ge\u00e7ebilmek i\u00e7in \u00fclkemizin gen\u00e7lerine daha \u00f6nceden s\u00f6ylemedi\u011fimiz, farkl\u0131 ve yeni \u015feyler s\u00f6ylememiz gerekiyor.\u201d ifadelerini kulland\u0131. (AA)<\/p>\n","protected":false},"excerpt":{"rendered":" Bili\u015fim Sanayicileri Derne\u011fi’nin (T\u00dcB\u0130SAD) Ticaret Bakanl\u0131\u011f\u0131 E-Ticaret Bilgi Sistemi’nden (ETB\u0130S) \u00e7\u0131kard\u0131\u011f\u0131 verilere g\u00f6re, T\u00fcrkiye’de al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 k\u00f6kten de\u011fi\u015firken, e-ticaret hacmi ge\u00e7en y\u0131la oranla y\u00fczde 116 artt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":63271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[645,8593,76,10164],"class_list":["post-63270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-e-ticaret","tag-pazar","tag-tuketiciler"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/63270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63270"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/63270\/revisions"}],"predecessor-version":[{"id":63272,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/63270\/revisions\/63272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/63271"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}