Y\u0131lba\u015f\u0131na do\u011fru harekete ge\u00e7en markalar, t\u00fcketicilerin ilgisini \u00e7ekmek i\u00e7in \u201cs\u00fcrpriz indirimler\u201d, \u201cikincisi bedava\u201d, \u201ck\u0131sa s\u00fcreli y\u00fcksek indirim oranlar\u0131\u201d gibi \u00e7e\u015fitli kampanyalar d\u00fczenliyor.<\/p>\n
\u00d6zel g\u00fcnlere y\u00f6nelik bu kampanyalar sadece t\u00fcketicileri de\u011fil, doland\u0131r\u0131c\u0131lar\u0131 da cezbediyor. Doland\u0131r\u0131c\u0131lar, \u00f6zellikle e-ticaret al\u0131\u015fveri\u015flerinde vatanda\u015flar\u0131 a\u011flar\u0131na d\u00fc\u015f\u00fcrmeyi, kimlik ve banka bilgilerini ele ge\u00e7irmeyi, kendi hesaplar\u0131na para g\u00f6ndertmeyi hedefliyor.<\/p>\n
Bili\u015fim uzmanlar\u0131 ve t\u00fcketici derneklerinin temsilcileri, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, t\u00fcketicileri, online al\u0131\u015fveri\u015f yaparken dikkatli olmalar\u0131 ve ma\u011fduriyet ya\u015famamalar\u0131 konusunda uyar\u0131yor.<\/p>\n
D\u00dc\u015e\u00dcK F\u0130YAT OYUNUNA D\u0130KKAT<\/strong><\/p>\n T\u00fcketiciler Derne\u011fi (T\u00dcDER) Genel Ba\u015fkan\u0131 Levent K\u00fc\u00e7\u00fck, y\u0131lba\u015f\u0131 nedeniyle hediyelik e\u015fya ve konaklama, seyahat gibi hizmetlere taleplerin artt\u0131\u011f\u0131n\u0131, mal ve hizmet al\u0131\u015fveri\u015flerinde yo\u011funluk ya\u015fand\u0131\u011f\u0131n\u0131, bu d\u00f6nemde \u00f6zellikle internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde art\u0131\u015f g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc kaydetti.<\/p>\n Artan fiyatlar nedeniyle t\u00fcketicilerin, daha uygun rakamla mal ve hizmet satan i\u015fletmeleri tercih etti\u011fini aktaran K\u00fc\u00e7\u00fck, k\u00f6t\u00fc niyetli baz\u0131 sat\u0131c\u0131lara kar\u015f\u0131 \u00f6zellikle internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde dikkatli olmak gerekti\u011fini vurgulad\u0131.<\/p>\n K\u00fc\u00e7\u00fck, mal ve hizmet fiyatlar\u0131n\u0131 d\u00fc\u015f\u00fck g\u00f6stererek t\u00fcketicilerin ilgisini \u00e7eken, sonras\u0131nda d\u00fc\u015f\u00fck kaliteli ya da farkl\u0131 \u00fcr\u00fcn g\u00f6nderen firmalara rastlad\u0131klar\u0131n\u0131 belirterek, \u201cT\u00fcketicilerimiz internet \u00fczerinden al\u0131\u015fveri\u015f yaparken kurumsal firmalar\u0131 tercih ederek d\u00fc\u015f\u00fck fiyat oyununa gelmemelidir.\u201d dedi.<\/p>\n Levent K\u00fc\u00e7\u00fck, internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun gere\u011fince 14 g\u00fcn i\u00e7erisinde cayma hakk\u0131 bulundu\u011funu hat\u0131rlatarak, \u015funlar\u0131 kaydetti:<\/p>\n *Baz\u0131 firmalar, mal iadelerinde kargo \u00fccreti talep ederek t\u00fcketicileri ma\u011fdur etmekte, iadelerde g\u00fc\u00e7l\u00fckler \u00e7\u0131karmaktad\u0131r.<\/p>\n *Mevcut yasal d\u00fczenlemeler gere\u011fince cayma hakk\u0131n\u0131n kullan\u0131lmas\u0131 halinde t\u00fcketicilerin kargo \u00fccreti \u00f6deme mecburiyeti yoktur.<\/p>\n *\u00dcr\u00fcn iadelerinde kargo \u00fccreti \u00f6denmemelidir. T\u00fcketiciler, kargo \u00fccreti talep eden firmalar hakk\u0131nda Ticaret Bakanl\u0131\u011f\u0131na \u015fikayette bulunabilir.<\/p>\n *30 bin TL\u2019ye kadar olan maddi zararlar\u0131n\u0131n tazmini i\u00e7in t\u00fcketici hakem heyetlerine ba\u015fvuru yapabilir.<\/p>\n Tatil ve konaklama ama\u00e7l\u0131 hizmet sat\u0131n al\u0131rken, sahte internet sitelerine ve korsan e\u011flence organizasyonlar\u0131na kar\u015f\u0131 dikkatli olunmas\u0131 uyar\u0131s\u0131nda bulunan K\u00fc\u00e7\u00fck, \u00f6zellikle sosyal medya \u00fczerinden yap\u0131lan reklam ve sat\u0131\u015flara kar\u015f\u0131 t\u00fcketicilerin daha temkinli olmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n K\u00fc\u00e7\u00fck, \u201cKurumsal olmayan, yasal kay\u0131t ve turizm belgeleri bulunmayan ki\u015fi ve firmalara asla havale, EFT yapmamal\u0131y\u0131z. \u2018Yeni bir y\u0131la e\u011flenerek, dinlenerek girelim\u2019 derken, ma\u011fdur olmayal\u0131m. Sonra pi\u015fmanl\u0131klar ya\u015famayal\u0131m.\u201d ifadelerini kulland\u0131.<\/p>\n T\u00fcketici Dernekleri Federasyonu Genel Ba\u015fkan\u0131 Aziz Ko\u00e7al da y\u0131lba\u015f\u0131, bayram ve di\u011fer \u00f6nemli g\u00fcnlerde toplumda a\u015f\u0131r\u0131 t\u00fcketimin k\u00f6r\u00fcklendi\u011fini, reklam ve di\u011fer ileti\u015fim ara\u00e7lar\u0131 vas\u0131tas\u0131yla t\u00fcketicinin ihtiya\u00e7 \u00f6nceli\u011finin de\u011fi\u015ftirildi\u011fini s\u00f6yledi.<\/p>\n T\u00fcketicilere, \u201chi\u00e7bir reklam\u0131n ihtiya\u00e7 \u00f6nceli\u011finizi de\u011fi\u015ftirmesine izin vermeyin\u201d \u00e7a\u011fr\u0131s\u0131nda bulunan Ko\u00e7al, ma\u011fazalar\u0131n indirimli ve kampanyal\u0131 sat\u0131\u015f furyas\u0131 ba\u015flatt\u0131\u011f\u0131n\u0131, bankalar\u0131n da \u201csanki o g\u00fcnlere \u00f6zel bir faiz indirimi varm\u0131\u015f\u201d gibi t\u00fcketicilere kredi vermek i\u00e7in reklamlarla alg\u0131 olu\u015fturdu\u011funu belirtti.<\/p>\n Ko\u00e7al, t\u00fcketicilerin bilin\u00e7li olmas\u0131 gerekti\u011fini ifade ederek, \u201cBu kredilerde \u00f6nerilen faizler cazip de\u011fildir. Faiz oran\u0131 \u00e7ok d\u00fc\u015f\u00fck gibi g\u00f6r\u00fcnse de bile\u015fik faizi hesapland\u0131\u011f\u0131nda y\u0131ll\u0131k oran y\u00fckselmektedir. Bir taraftan \u015fatafatl\u0131 y\u0131lba\u015f\u0131 geceleri, tatilleri ve al\u0131\u015fveri\u015fleri gibi toplumu ihtiya\u00e7 d\u0131\u015f\u0131 t\u00fcketime k\u00f6r\u00fckleyen alg\u0131lar olu\u015fturulmakta, di\u011fer taraftan bankalar ucuz kredi vaadiyle t\u00fcketicileri b\u00fcy\u00fck bir bor\u00e7 alt\u0131na sokmaya \u00e7al\u0131\u015farak paradan para kazanmaya \u00e7al\u0131\u015fmaktad\u0131r.\u201d diye konu\u015ftu.<\/p>\n Aziz Ko\u00e7al, vatanda\u015flar\u0131n y\u0131lba\u015f\u0131 nedeniyle hediye alma al\u0131\u015fkanl\u0131\u011f\u0131 oldu\u011funu f\u0131rsat bilen firmalar\u0131n, \u201cyalanc\u0131 indirim kampanyalar\u0131\u201d d\u00fczenledi\u011fini belirterek, \u015fu uyar\u0131larda bulundu:<\/p>\n *\u00dcr\u00fcn etiket fiyat\u0131 \u00f6nce y\u00fckseltilip sonra o rakamlar\u0131n \u00fczeri \u00e7izilerek indirimli fiyattan sat\u0131l\u0131yormu\u015f izlenimi verilmektedir.<\/p>\n *T\u00fcketicinin Korunmas\u0131 Hakk\u0131ndaki Kanun\u2019un indirimli sat\u0131\u015flara ait h\u00fck\u00fcmlerine g\u00f6re, indirime gidilen \u00fcr\u00fcnlerde, son bir aydaki en d\u00fc\u015f\u00fck fiyat \u00fczerinden yap\u0131lan indirim oran\u0131 ve indirim \u00f6ncesi fiyat a\u00e7\u0131k olarak etiketlere yaz\u0131lmal\u0131d\u0131r.<\/p>\n *\u0130ndirim ad\u0131 alt\u0131nda sat\u0131\u015fa sunulan \u00fcr\u00fcnlerin fiyatlar\u0131 ile ilgili ara\u015ft\u0131rma yap\u0131lmal\u0131. T\u00fcketiciler, al\u0131\u015fveri\u015flerinden kaynakl\u0131 haklar\u0131 kullanabilmeleri i\u00e7in merdiven alt\u0131 \u00fcr\u00fcnlerden uzak durmal\u0131d\u0131r.<\/p>\n *Kanundan do\u011fan hakk\u0131n\u0131 korumas\u0131 i\u00e7in t\u00fcketicilerimiz; al\u0131\u015fveri\u015f yapt\u0131klar\u0131 ma\u011fazalarda \u00fcr\u00fcn etiketlerini incelemeli, \u00fcr\u00fcn\u00fcn etiketlerde yazan \u00f6zelli\u011fi ta\u015f\u0131y\u0131p ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 kontrol etmeli, her t\u00fcrl\u00fc al\u0131\u015fveri\u015fin belgesini almal\u0131 ve bu belgeyi bir m\u00fcddet saklamal\u0131.<\/p>\n Bili\u015fim Teknolojileri ve Siber G\u00fcvenlik Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yavuz Sultan Selim Y\u00fcksel ise son y\u0131llarda artan e-ticaretin sadece \u015firketleri de\u011fil, doland\u0131r\u0131c\u0131lar\u0131 da cezbetti\u011fini s\u00f6yledi.<\/p>\n Online al\u0131\u015fveri\u015flerle birlikte siber sald\u0131rgan ve doland\u0131r\u0131c\u0131lar\u0131n say\u0131s\u0131nda da art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131, f\u0131rsat\u00e7\u0131lar\u0131n s\u00fcrekli yeni y\u00f6ntemler geli\u015ftirdi\u011fini aktaran Y\u00fcksel, \u201cAl\u0131\u015fveri\u015f yap\u0131lacak sitenin ger\u00e7ek bir i\u015fletme olup olmad\u0131\u011f\u0131n\u0131 Ticaret Bakanl\u0131\u011f\u0131n\u0131n Elektronik Ticaret Bilgi Sistemi\u2019ne (ETB\u0130S) bakarak do\u011frulayabiliriz. Ayr\u0131ca, \u015fikayet sitelerinden ve bloglardan yorumlar\u0131 okumak bize bilgi verecektir.\u201d ifadelerini kulland\u0131.<\/p>\n Y\u00fcksel, internet sitesinin g\u00fcvenlik sertifikas\u0131n\u0131n olup olmad\u0131\u011f\u0131na dikkat edilmesi ve adresin ba\u015f\u0131nda yer alan \u201chttps\u201d k\u0131sm\u0131n\u0131n mutlaka bulunmas\u0131 gerekti\u011fini vurgulayarak, \u201cBaz\u0131 internet adreslerinde sadece \u2018http\u2019 var. Bu g\u00fcvenli olmayan bir site anlam\u0131na gelir. Https sertifikas\u0131 asl\u0131nda u\u00e7tan uca bir ba\u011flant\u0131 protokol\u00fc.\u201d diye konu\u015ftu. (AA)<\/p>\n","protected":false},"excerpt":{"rendered":" Bili\u015fim uzmanlar\u0131 ve t\u00fcketici dernekleri, t\u00fcketicilere y\u0131lba\u015f\u0131 d\u00f6neminde online al\u0131\u015fveri\u015f yaparken dikkatli olmalar\u0131 ve ma\u011fduriyet ya\u015famamalar\u0131 uyar\u0131s\u0131nda bulunuyor.<\/p>\n","protected":false},"author":1,"featured_media":65812,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[4326,75,3841,2790,55],"class_list":["post-65811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","tag-alisveris","tag-fiyat","tag-indirim","tag-tuketici","tag-urun"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/65811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65811"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/65811\/revisions"}],"predecessor-version":[{"id":65813,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/65811\/revisions\/65813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/65812"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}