{"id":7664,"date":"2022-07-14T12:36:06","date_gmt":"2022-07-14T12:36:06","guid":{"rendered":"https:\/\/haberulus.net\/?p=7664"},"modified":"2022-07-14T12:36:06","modified_gmt":"2022-07-14T12:36:06","slug":"netflix-reklam-gostermek-icin-unlu-studyolardan-izin-almaya-calisiyor","status":"publish","type":"post","link":"https:\/\/haberulus.net\/?p=7664","title":{"rendered":"Netflix, reklam g\u00f6stermek i\u00e7in \u00fcnl\u00fc st\u00fcdyolardan izin almaya \u00e7al\u0131\u015f\u0131yor"},"content":{"rendered":"

Netflix abone say\u0131s\u0131ndaki d\u00fc\u015f\u00fc\u015f i\u00e7in yeni \u00f6nlemler al\u0131rken y\u0131llarca kar\u015f\u0131s\u0131nda oldu\u011fu reklam plan\u0131n\u0131 da devreye sokmak i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131. Ak\u0131\u015f platformu, \u00fcnl\u00fc dizilerde reklam g\u00f6sterebilmek i\u00e7in yap\u0131m \u015firketleriyle g\u00f6r\u00fc\u015fmelere ba\u015flad\u0131.<\/b><\/p>\n

Netflix\u2019in g\u00f6r\u00fc\u015fmelere ba\u015flad\u0131\u011f\u0131 st\u00fcdyolar aras\u0131nda pop\u00fcler dramas\u0131 \u201cYou\u201dyu yapan Warner Bros.; \u201cRussian Doll\u201dun yap\u0131mc\u0131s\u0131 Universal ve \u201cThe Crown\u201d ve \u201cCobra Kai\u201dnin yap\u0131mc\u0131s\u0131 Sony yer al\u0131yor.<\/p>\n

Netflix i\u00e7in \u00f6zel olarak olu\u015fturulan \u015fovlara ek olarak \u015firketin, \u201cBreaking Bad\u201d ve \u201cNCIS\u201d gibi eski televizyon \u015fovlar\u0131 i\u00e7in de anla\u015fmalar\u0131 yeniden m\u00fczakere etmesi gerekecek.<\/p>\n

Bir Netflix s\u00f6zc\u00fcs\u00fc, \u201cDaha d\u00fc\u015f\u00fck fiyatl\u0131, reklam destekli bir se\u00e7ene\u011fin nas\u0131l piyasaya s\u00fcr\u00fclece\u011fine karar vermenin ilk g\u00fcnlerindeyiz\u201d dedi.<\/p>\n

Anla\u015fmalar\u0131 de\u011fi\u015ftirmek sekt\u00f6rde duyulmam\u0131\u015f bir \u015fey de\u011fil. Netflix, m\u00fc\u015fterilerine i\u00e7erik indirme olana\u011f\u0131 sunmak istedi\u011finde de lisans anla\u015fmalar\u0131n\u0131 d\u0131\u015f tedarik\u00e7ilerle yeniden m\u00fczakere etmek zorunda kalm\u0131\u015ft\u0131.<\/p>\n

\"\"<\/p>\n

The Crown<\/p>\n<\/div>\n

Netflix, i\u00e7erik sa\u011flay\u0131c\u0131lar\u0131na hizmetinin reklam destekli bir versiyonunu bu y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fine kadar piyasaya s\u00fcrmek istedi\u011fini s\u00f6yledi. Hareket, d\u00fcnyan\u0131n en b\u00fcy\u00fck ak\u0131\u015f hizmetinin yeni bir gelir ak\u0131\u015f\u0131 ve abone b\u00fcy\u00fcme kayna\u011f\u0131 aramas\u0131yla geliyor. Nisan ay\u0131nda, \u015firket on y\u0131ldan uzun bir s\u00fcredir ilk abone kayb\u0131n\u0131 bildirmi\u015fti.<\/p>\n

M\u00fczakerelerde, Netflix\u2019in her \u015fov i\u00e7in izin almas\u0131 gerekip gerekmedi\u011fi veya mevcut anla\u015fmalar kapsam\u0131nda belirli programlarda reklam g\u00f6sterme haklar\u0131na sahip oldu\u011funu iddia edip etmeyece\u011fi belirsizli\u011fini koruyor.<\/p>\n

\"\"<\/p>\n

Russian Doll<\/p>\n<\/div>\n

Ayr\u0131ca st\u00fcdyo y\u00f6neticileri, baz\u0131 \u015fovlarda ve filmlerde yer alan yeteneklerin, i\u00e7eri\u011fin ticari olmayan bir video platformu i\u00e7in tasarland\u0131\u011f\u0131na inand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

E\u011flence end\u00fcstrisi avukat\u0131 John Berlinski, Netflix\u2019in i\u00e7eri\u011fin i\u00e7ine ve etraf\u0131na reklam yerle\u015ftirmesine izin veren a\u00e7\u0131k bir anla\u015fmas\u0131 yoksa, bunu yaparken risklerle kar\u015f\u0131la\u015fabilece\u011fini s\u00f6yledi. Berlinski, \u201cKesinlikle orada \u00f6nemli bir yasal sorun oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum\u201d dedi. Berlinski, Walt Disney Co. ile olan s\u00f6zle\u015fme m\u00fccadelesinde Scarlett Johansson\u2019\u0131 temsil etmi\u015fti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix abone say\u0131s\u0131ndaki d\u00fc\u015f\u00fc\u015f i\u00e7in yeni \u00f6nlemler al\u0131rken y\u0131llarca kar\u015f\u0131s\u0131nda oldu\u011fu reklam plan\u0131n\u0131 da devreye sokmak i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":7665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[1193,2439],"class_list":["post-7664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat","tag-netflix","tag-reklam"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/7664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7664"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/7664\/revisions"}],"predecessor-version":[{"id":7666,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/7664\/revisions\/7666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/7665"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}