Netflix\u2019in kullan\u0131c\u0131 hesab\u0131 payla\u015f\u0131m\u0131na y\u00f6nelik bask\u0131s\u0131 artarken aboneliklerinde ya\u015fad\u0131\u011f\u0131 d\u00fc\u015f\u00fc\u015f dikkat \u00e7ekti.<\/p>\n
Pazar ara\u015ft\u0131rma \u015firketi Kantar taraf\u0131ndan derlenen verilere g\u00f6re, ak\u0131\u015f devi bu y\u0131l\u0131n ilk \u00fc\u00e7 ay\u0131nda \u0130spanya\u2019da 1 milyondan fazla kullan\u0131c\u0131 kaybetti. Rapora g\u00f6re; kullan\u0131c\u0131 say\u0131s\u0131ndaki d\u00fc\u015f\u00fc\u015f, \u015fifre payla\u015f\u0131m\u0131n\u0131 engellemeye ba\u015flamas\u0131yla ayn\u0131 zamana denk geliyor.<\/p>\n
Kantar\u2019dan Dominic Sunnebo, \u201cBu keskin d\u00fc\u015f\u00fc\u015f\u00fcn s\u0131k\u0131 \u00f6nlemlerden kaynakland\u0131\u011f\u0131 a\u00e7\u0131k\u201d dedi.<\/p>\n
Elde edilen verilere g\u00f6re, Netflix izlemeyi b\u0131rakan 1 milyondan fazla kullan\u0131c\u0131n\u0131n yakla\u015f\u0131k \u00fc\u00e7te ikisi ba\u015fka birinin \u015fifresini kullan\u0131yordu. \u0130spanya\u2019daki abonelik iptallerinin say\u0131s\u0131n\u0131n, bir y\u0131l \u00f6nceki ayn\u0131 \u00fc\u00e7 ayl\u0131k d\u00f6neme k\u0131yasla bu \u00e7eyrekte \u00fc\u00e7 kat artt\u0131\u011f\u0131na da dikkat \u00e7ekildi.<\/p>\n
\u015eirket, \u015fubat ay\u0131nda \u0130spanya, Kanada, Yeni Zelanda ve Portekiz\u2019de \u015fifre payla\u015f\u0131m\u0131n\u0131 engellemeye ba\u015flam\u0131\u015ft\u0131. Netflix, bu ay\u0131n ba\u015flar\u0131nda da hissedarlara yazd\u0131\u011f\u0131 mektupta, uygulama nedeniyle tepki g\u00f6rd\u00fc\u011f\u00fcn\u00fc kabul etmesine ra\u011fmen, geni\u015fletilmi\u015f bask\u0131lar\u0131n\u0131n sonu\u00e7lar\u0131ndan memnun oldu\u011funu s\u00f6yledi.<\/p>\n
Mektupta, \u201cLatin Amerika\u2019da oldu\u011fu gibi \u015fifre engellemesini a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z her pazarda bir iptal tepkisi g\u00f6r\u00fcyoruz ve bu da yak\u0131n d\u00f6nem \u00fcye b\u00fcy\u00fcmesini etkiliyor. Ancak \u015fimdiye kadar ba\u015fkalar\u0131n\u0131n \u015fifrelerini kullananlar kendi hesaplar\u0131n\u0131 etkinle\u015ftirmeye ba\u015flad\u0131k\u00e7a ve mevcut \u00fcyeler ekstra \u00fcye hesaplar\u0131 ekledik\u00e7e, sat\u0131n alma ve gelirde art\u0131\u015f g\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n
Netflix, \u015fu anda yakla\u015f\u0131k 100 milyon hanenin hesaplar\u0131n\u0131 payla\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Netflix, \u015fifre k\u0131s\u0131tlamas\u0131 nedeniyle \u0130spanya’da 1 milyon kullan\u0131c\u0131s\u0131n\u0131 kaybetti.<\/p>\n","protected":false},"author":1,"featured_media":81763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[2967],"class_list":["post-81762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-sifre"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/81762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81762"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/81762\/revisions"}],"predecessor-version":[{"id":81764,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/81762\/revisions\/81764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/81763"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}