Elektrikli otomobil \u00fcreticisi Tesla, bu y\u0131l bir\u00e7ok kez fiyat indirimine gitti. Bu s\u00fcre\u00e7te \u015firketin net k\u00e2r\u0131 ge\u00e7en senenin ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 24 azal\u0131\u015fla 2,5 milyar dolara gerilerken, geliri ise y\u00fczde 24 artarak 23,3 milyar dolara y\u00fckseldi.<\/p>\n
Tesla\u2019n\u0131n net k\u00e2r\u0131, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6neminde 3,3 milyar dolar olmu\u015f, son \u00e7eyrekte de 3,7 milyar dolarla rekor seviyeye y\u00fckselmi\u015fti.<\/p>\n
Di\u011fer bir yandan Tesla, 2022\u2019nin ilk \u00e7eyre\u011finde 18,8 milyar dolarl\u0131k gelir elde etmi\u015f, \u015firketin gelirleri son \u00e7eyrekte de 24,3 milyar dolarla rekor k\u0131rm\u0131\u015ft\u0131.<\/p>\n
Tesla, 2023\u2019\u00fcn ilk \u00e7eyre\u011finde ara\u00e7 \u00fcretimini y\u0131ll\u0131k bazda y\u00fczde 44 art\u0131r\u0131rken, teslim etti\u011fi ara\u00e7 say\u0131s\u0131 da y\u00fczde 36 artt\u0131rd\u0131.<\/p>\n
F\u0130YATLARI 6 KEZ D\u00dc\u015e\u00dcRD\u00dc, SATI\u015eA ODAKLANDI<\/b><\/p>\n
ABD’li elektrikli otomobil \u00fcreticisi Tesla, k\u00e2r marjlar\u0131 \u00fczerindeki etkisine y\u00f6nelik endi\u015felere ra\u011fmen ABD’de iki elektrikli ara\u00e7 modelinin fiyatlar\u0131nda bu y\u0131l alt\u0131nc\u0131 kez indirime gitmi\u015fti.<\/p>\n
Tesla \u00dcst Y\u00f6neticisi (CEO) Elon Musk\u2019\u0131n Tesla\u2019da fiyat indirimlerine gitmesi ve net kar\u0131n\u0131n d\u00fc\u015fmesi, elektrikli ara\u00e7 \u00f6nc\u00fcs\u00fcn\u00fcn \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc kaybetmesi olarak yorumlan\u0131rken, di\u011fer bir yandan elektrikli ara\u00e7 end\u00fcstrisinde ya\u015fanacak bir de\u011fi\u015fikli\u011fin \u00f6nc\u00fcs\u00fc olabilece\u011fi de d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n
Elon Musk, ge\u00e7en hafta konuya ili\u015fkin yapt\u0131\u011f\u0131 a\u00e7\u0131klamalarda fiyat indirimlerinin arkas\u0131ndaki stratejisini a\u00e7\u0131klad\u0131. Musk, k\u00e2rl\u0131l\u0131k d\u00fc\u015f\u00fc\u015f\u00fcne ra\u011fmen sat\u0131\u015f b\u00fcy\u00fcmesine \u00f6ncelik verece\u011fini s\u00f6yledi.<\/p>\n
Bu duru\u015f, \u015firketin rekor kar marjlar\u0131n\u0131 korurken teslimatlar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde art\u0131rmaya devam etmesini bekleyen baz\u0131 yat\u0131r\u0131mc\u0131lar\u0131 sinirlendirdi. Yat\u0131r\u0131mc\u0131lar, kar marjlar\u0131 pahas\u0131na, k\u00fcresel sat\u0131\u015f liderli\u011finin kovalanmas\u0131ndan korkuyor.<\/p>\n
DAHA \u00d6NCE BU STRATEJ\u0130 BATI\u015eLARA SEBEP OLDU<\/b><\/p>\n
Elon Musk\u2019\u0131n kar marj\u0131ndaki d\u00fc\u015f\u00fc\u015fe ra\u011fmen sat\u0131\u015flar\u0131 art\u0131rmaya y\u00f6nelik stratejisi daha \u00f6nce, baz\u0131 ba\u015far\u0131s\u0131zl\u0131klarla sonu\u00e7land\u0131.<\/p>\n
ABD\u2019li otomotiv devi General Motors\u2019un (GM), 2009\u2019da ya\u015fad\u0131\u011f\u0131 iflas\u0131n k\u00f6keninde Motor City\u2019nin a\u015f\u0131r\u0131 araba \u00fcretme ve ard\u0131ndan sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in a\u011f\u0131r indirimler kullanma uygulamas\u0131ndan kaynaklan\u0131yordu.<\/p>\n
GELECEKTE TELAF\u0130 ED\u0130LECEK<\/b><\/p>\n
Elon Musk, s\u00fcr\u00fcc\u00fcs\u00fcz araba teknolojisi geli\u015ftirme yar\u0131\u015f\u0131n\u0131n, otomotiv sekt\u00f6r\u00fcn\u00fcn temellerini alt \u00fcst edece\u011fine bahse giriyor ve \u015fu anki marj kay\u0131plar\u0131n\u0131n gelecekte daha fazla Tesla arac\u0131n\u0131n yollarda olmas\u0131yla telafi edilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n
Tesla, 2030\u2019da y\u0131lda 20 milyon otomobil \u00fcretme hedefine ula\u015fman\u0131n yakla\u015f\u0131k 150 milyar dolara mal olabilece\u011fini ifade ederken yat\u0131r\u0131mc\u0131lar Tesla\u2019n\u0131n fiyat indirimlerinin herkese zarar verecek daha geni\u015f bir fiyat sava\u015f\u0131n\u0131 tetikleyece\u011finden endi\u015fe ediyor.<\/p>\n
\u015eimdiye kadar, rakipler Tesla\u2019n\u0131n fiyat d\u00fc\u015f\u00fcrme sava\u015f\u0131na direndiler. Eski otomobil \u00fcreticileri, k\u00e2rl\u0131l\u0131\u011fa odakland\u0131klar\u0131 i\u00e7in pazar pay\u0131 pe\u015finde ko\u015fmay\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde b\u0131rakt\u0131lar.<\/p>\n","protected":false},"excerpt":{"rendered":"
ABD’li elektrikli otomobil \u00fcreticisi Tesla, fiyat indirimlerinin ard\u0131ndan a\u00e7\u0131klanan bilan\u00e7osunda \u015firketin net k\u00e2r\u0131nda d\u00fc\u015f\u00fc\u015f oldu\u011funu kaydetti. K\u00e2rdaki d\u00fc\u015f\u00fc\u015f yat\u0131r\u0131mc\u0131lar\u0131 endi\u015felendirirken Elon Musk stratejisinin ard\u0131ndaki s\u0131rlar\u0131 a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":83666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[75,1563,840,807,1053],"class_list":["post-83665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-fiyat","tag-kar","tag-milyar-dolar","tag-satis","tag-tesla"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/83665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83665"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/83665\/revisions"}],"predecessor-version":[{"id":83667,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/83665\/revisions\/83667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/83666"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}