{"id":84160,"date":"2023-05-01T10:21:05","date_gmt":"2023-05-01T10:21:05","guid":{"rendered":"https:\/\/haberulus.net\/?p=84160"},"modified":"2023-05-01T10:21:05","modified_gmt":"2023-05-01T10:21:05","slug":"kanye-west-adidasin-basini-yakti-yatirimcilar-sirkete-dava-acti","status":"publish","type":"post","link":"https:\/\/haberulus.net\/?p=84160","title":{"rendered":"Kanye West, Adidas\u2019\u0131n ba\u015f\u0131n\u0131 yakt\u0131\u2026 Yat\u0131r\u0131mc\u0131lar \u015firkete dava a\u00e7t\u0131"},"content":{"rendered":"<p>G\u00f6steri d\u00fcnyas\u0131n\u0131n en sansasyonel isimlerinden biri olan Kanye West, ge\u00e7ti\u011fimiz y\u0131l yapt\u0131\u011f\u0131 \u0131rk\u00e7\u0131 a\u00e7\u0131klamalarla dikkat \u00e7ekmi\u015f, sadece sosyal medya platformlar\u0131ndan at\u0131lmam\u0131\u015f ayn\u0131 zamanda pek \u00e7ok reklam ve marka anla\u015fmas\u0131 da iptal edilmi\u015fti.<\/p>\n<p>\u00d6zellikle \u00fcnl\u00fc rap\u00e7inin Adidas ile ya\u015fad\u0131\u011f\u0131 anla\u015fmazl\u0131klar s\u0131k s\u0131k bas\u0131na yans\u0131m\u0131\u015ft\u0131. West\u2019in Yeezy markas\u0131 ile Adidas\u2019ta hat\u0131r\u0131 say\u0131l\u0131r bir yeri varken \u015firket y\u00f6neticileri ile yapt\u0131\u011f\u0131 g\u00f6r\u00fc\u015fmelerde g\u00f6sterdi\u011fi yeti\u015fkin filminden \u015firketin merkez ofisini basmas\u0131na kadar pek \u00e7ok skandala imza atm\u0131\u015ft\u0131.<\/p>\n<p>Sorunlu hareketlerinden sonra West (yeni ad\u0131yla Ye) ile anla\u015fmalar\u0131n\u0131 iptal eden Adidas\u2019\u0131n ba\u015f\u0131 \u015fimdi de yat\u0131r\u0131mc\u0131larla dertte. Adidas yat\u0131r\u0131mc\u0131lar\u0131 \u015firkete, Kanye West ile yap\u0131lan anla\u015fma y\u00fcz\u00fcnden dava a\u00e7t\u0131.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i01.sozcucdn.com\/wp-content\/uploads\/2023\/05\/01\/shutterstock_1137908813.jpg\" alt=\"\" title=\"\"><\/p>\n<p>Cuma g\u00fcn\u00fc a\u00e7\u0131lan davada hissedarlar, \u015firketin 2018\u2019de rap\u00e7i ile ortak olman\u0131n risklerini bildi\u011fini ve olumsuz etkiyi s\u0131n\u0131rlamak i\u00e7in ihtiyati tedbirler almad\u0131\u011f\u0131n\u0131 iddia ediyor.<\/p>\n<p>Adidas, Kas\u0131m 2013\u2019te Kanye West ile ortakl\u0131\u011f\u0131n\u0131 duyurmu\u015ftu. \u0130lk Yeezy\u2019ler, 2015 y\u0131l\u0131n\u0131n \u015fubat ay\u0131nda piyasaya \u00e7\u0131km\u0131\u015ft\u0131.<\/p>\n<p>Analistler, ge\u00e7en y\u0131l Yeezy\u2019nin Adidas\u2019\u0131n y\u0131ll\u0131k gelirinin yakla\u015f\u0131k y\u00fczde 10\u2019unu olu\u015fturdu\u011funu s\u00f6yledi. \u015eubat ay\u0131nda \u015firket, Yeezy k\u0131yafetleri ve ayakkab\u0131lar\u0131 bulunmayaca\u011f\u0131 i\u00e7in bu y\u0131l sat\u0131\u015flar\u0131nda 1,3 milyar dolar kaybetmeyi bekledi\u011fini s\u00f6yledi. Davada eski \u0130cra Kurulu Ba\u015fkan\u0131 Kasper Rorsted ve Finans Direkt\u00f6r\u00fc Harm Ohlmeyer\u2019in isimleri yer al\u0131rken, daval\u0131 olarak Ye\u2019nin ad\u0131 ge\u00e7miyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas yat\u0131r\u0131mc\u0131lar\u0131, \u015firket y\u00f6neticilerinin Kanye West&#8217;in sorunlu davran\u0131\u015flar\u0131ndan \u00e7ok daha \u00f6nceden haberdar olduklar\u0131n\u0131 s\u00f6yleyerek Adidas&#8217;a toplu bir dava a\u00e7t\u0131.<\/p>\n","protected":false},"author":1,"featured_media":84161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[8230,217,3949],"class_list":["post-84160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin","tag-adidas","tag-sirket","tag-west"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/84160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=84160"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/84160\/revisions"}],"predecessor-version":[{"id":84162,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/84160\/revisions\/84162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/84161"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=84160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=84160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=84160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}