Reklam Kurulu, bu ay ger\u00e7ekle\u015fen toplant\u0131s\u0131nda, tan\u0131t\u0131mlar\u0131yla t\u00fcketicileri yan\u0131ltan i\u015fletmelere ili\u015fkin 195 dosyay\u0131 karara ba\u011flarken mevzuata ayk\u0131r\u0131 170 dosya i\u00e7in 7,7 milyon lira para cezas\u0131 uygulad\u0131.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131ndan edinilen bilgiye g\u00f6re, Bakanl\u0131k b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, son toplant\u0131s\u0131n\u0131 9 May\u0131s\u2019ta ger\u00e7ekle\u015ftirdi.<\/p>\n
Kurul, toplant\u0131da g\u00fcndeme al\u0131nan 195 dosyaya ili\u015fkin g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunuldu. Toplant\u0131da, bir dosya hakk\u0131nda erteleme karar\u0131 verilirken karara ba\u011flanan 194 dosyadan 170\u2019i mevzuata ayk\u0131r\u0131 bulundu ve 7 milyon 677 bin 231 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n
ANA G\u00dcNDEM ESK\u2019NIN TAKL\u0130T ED\u0130LMES\u0130 OLDU<\/b><\/p>\n
Kurulun bu ayki toplant\u0131s\u0131n\u0131n ana g\u00fcndem ba\u015fl\u0131klar\u0131ndan biri, ge\u00e7en ay oldu\u011fu gibi \u201cEt Bal\u0131k Kasab\u0131\u201d, \u201cEt Bal\u0131k K.\u201d, \u201cEt Bal\u0131k il\/il\u00e7e ad\u0131\u201d, \u201cEt Bal\u0131k Tanzim\u201d gibi isimlerle, iktisadi devlet te\u015fekk\u00fcl\u00fc olan Et ve S\u00fct Kurumu, toplumda bilinen eski ad\u0131yla Et ve Bal\u0131k Kurumunun unvan\u0131n\u0131 ve logosunu taklit eder nitelikte isim ve tan\u0131t\u0131m g\u00f6rselleriyle faaliyet g\u00f6steren i\u015fletmeler oldu.<\/p>\n
Reklam Kurulunca yap\u0131lan incelemeler sonucu, bu i\u015fletmeler taraf\u0131ndan ger\u00e7ekle\u015ftirilen tan\u0131t\u0131mlarla, Et ve S\u00fct Kurumunun itibar\u0131ndan haks\u0131z yararlan\u0131larak t\u00fcketicilerin g\u00fcveninin k\u00f6t\u00fcye kullan\u0131ld\u0131\u011f\u0131 ve bu nedenle t\u00fcketicilerin tecr\u00fcbe ve bilgi eksikliklerinin istismar edildi\u011fi de\u011ferlendirildi.<\/p>\n
Kurul g\u00fcndeminde g\u00f6r\u00fc\u015f\u00fclen 60 i\u015fletmeye 2 milyon 116 bin 761 lira idari para ve s\u00f6z konusu tan\u0131t\u0131mlar\u0131n durdurulmas\u0131 cezalar\u0131 verildi. B\u00f6ylece nisan ve may\u0131s aylar\u0131n\u0131 kapsayan son iki toplant\u0131da 92 i\u015fletmeye toplam 3 milyon 227 bin 193 lira idari para cezas\u0131 uyguland\u0131. Kurulca, t\u00fcketicileri aldat\u0131c\u0131 ve yan\u0131lt\u0131c\u0131 olan s\u00f6z konusu tan\u0131t\u0131mlar\u0131n takibine devam edilecek.<\/p>\n
E-T\u0130CARET S\u0130TELER\u0130NDEK\u0130 MAN\u0130P\u00dcLASYONA CEZA<\/b><\/p>\n
Ayn\u0131 toplant\u0131da, Reklam Kurulu taraf\u0131ndan pazar yeri olarak faaliyet g\u00f6steren e-ticaret siteleri \u00fczerinden \u201cma\u011faza takip\u00e7i say\u0131lar\u0131\u201d, \u201c\u00fcr\u00fcn favorileme\/sepete ekleme\u201d, \u201ckoleksiyon olu\u015fturma\u201d, \u201csoru sorma\u201d gibi \u00f6zelliklere ili\u015fkin verileri manip\u00fcle ederek ilgili \u00fcr\u00fcnlerin-i\u015fletmelerin s\u0131ralamalarda \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131 veya \u00e7e\u015fitli listelerde yer alma ihtimalinin art\u0131r\u0131lmas\u0131na y\u00f6nelik faaliyette bulunan, \u00f6zellikle olumsuz yorumlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc azaltacak \u015fekilde manip\u00fcle eden ve ilgili i\u015fletmelerden mal veya hizmet sat\u0131n almayan ki\u015fileri yorum yapmaya y\u00f6nlendiren 13 ki\u015fi ve kurulu\u015f hakk\u0131nda da i\u015flem yap\u0131ld\u0131.<\/p>\n
Kurul, bu kapsamdaki ki\u015fi ve kurulu\u015flara 1 milyon 41 bin 384 lira idari para cezas\u0131 ile reklamlar\u0131 durdurma cezas\u0131 verilmesine ve s\u00f6z konusu internet sitelerinin eri\u015fiminin engellenmesine karar verdi. (AA)<\/p>\n","protected":false},"excerpt":{"rendered":"
Reklam Kurulu, 9 May\u0131s’ta ger\u00e7ekle\u015ftirdi\u011fi son toplant\u0131s\u0131nda mevzuata ayk\u0131r\u0131 170 dosya i\u00e7in 7,7 milyon lira para cezas\u0131 uygulad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":90897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[2214,5819,580,2921,11907],"class_list":["post-90896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-balik","tag-isletmeler","tag-karar","tag-kurul","tag-tanitim"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/90896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90896"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/90896\/revisions"}],"predecessor-version":[{"id":90898,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/90896\/revisions\/90898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/90897"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}