Ge\u00e7en y\u0131l Twitter\u2019\u0131 sat\u0131n alarak platformda h\u0131zla de\u011fi\u015fiklikler yapan Elon Musk\u2019tan bir hamle daha geldi. \u00dcnl\u00fc milyarder i\u015f insan\u0131, ge\u00e7ti\u011fimiz aylarda reklam gelirlerinin bir k\u0131sm\u0131n\u0131 i\u00e7erik \u00fcreticileriyle payla\u015faca\u011f\u0131n\u0131 duyurmu\u015ftu. Musk, son zamanlarda bu konuda bir ad\u0131m atmaya haz\u0131rland\u0131\u011f\u0131n\u0131 payla\u015ft\u0131.<\/p>\n
\u0130\u00e7erik \u00fcreticilerine \u00f6deme yap\u0131laca\u011f\u0131n\u0131 her zaman oldu\u011fu gibi yine Twitter\u2019dan duyuran Musk, bu \u00f6deme i\u00e7in gerekli \u015fart\u0131 da a\u00e7\u0131klad\u0131. Yarat\u0131c\u0131n\u0131n do\u011frulanmas\u0131 gerekti\u011fini ve yaln\u0131zca do\u011frulanm\u0131\u015f kullan\u0131c\u0131lara sunulan reklamlar\u0131n say\u0131ld\u0131\u011f\u0131n\u0131 ekledi.<\/p>\n
Ayr\u0131ca Musk, ilk \u00f6demenin yakla\u015f\u0131k 5 milyon dolar kadar olaca\u011f\u0131n\u0131 belirtti.<\/p>\n
Hareket ayn\u0131 zamanda, Twitter\u2019\u0131n yeni CEO\u2019su olarak adland\u0131r\u0131lan, NBCUniversal\u2019dan gelen Linda Yaccarino\u2019nun sosyal medya platformunun ba\u015f\u0131na ge\u00e7mesiyle birlikte geldi.<\/p>\n
Platform, Musk Twitter\u2019\u0131 sat\u0131n ald\u0131\u011f\u0131ndan beri reklamverenleri elde tutmakta zorlan\u0131yor. Coca-Cola, Jeep, Unilever, Merck ve Wells Fargo dahil olmak \u00fczere yakla\u015f\u0131k 625 reklamveren, ocak ay\u0131ndan bu yana platformda harcama yapmay\u0131 b\u0131rakt\u0131. Geli\u015fme, Twitter i\u00e7in yakla\u015f\u0131k 4,5 milyar dolarl\u0131k reklam geliri kayb\u0131na neden oldu.<\/p>\n
Musk, platformu sat\u0131n ald\u0131\u011f\u0131ndan beri Twitter \u00e7al\u0131\u015fanlar\u0131n\u0131n da yakla\u015f\u0131k y\u00fczde 75\u2019ini kovmu\u015f veya kaybetmi\u015fti. Son olarak, g\u00fcvenlikten sorumlu Ella Irwin de sosyal medya \u015firketinden istifa etti\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n
Musk, Twitter\u2019daki krizi \u00e7\u00f6zmek i\u00e7in Yaccarino\u2019nun ard\u0131ndan yak\u0131n zamanda da NBCUniversal\u2019\u0131n \u00fcst d\u00fczey y\u00f6neticisi Joe Benarroch\u2019e ticari operasyonlara odaklanan bir pozisyonda g\u00f6rev verdi. Benarroch, \u201cDeneyimimi Twitter\u2019a ta\u015f\u0131may\u0131 ve Twitter 2.0\u2019\u0131 birlikte olu\u015fturmak i\u00e7in t\u00fcm ekiple \u00e7al\u0131\u015fmay\u0131 d\u00f6rt g\u00f6zle bekliyorum\u201d diye yazd\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Elon Musk payla\u015ft\u0131\u011f\u0131 bir tweet’te, Twitter’\u0131n yak\u0131nda i\u00e7erik olu\u015fturucular\u0131na \u00f6deme yapaca\u011f\u0131n\u0131, ilk \u00f6demenin de yakla\u015f\u0131k 5 milyon dolar kadar olaca\u011f\u0131n\u0131 duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":96127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[230,2439,228],"class_list":["post-96126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-musk","tag-reklam","tag-twitter"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/96126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96126"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/96126\/revisions"}],"predecessor-version":[{"id":96128,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/96126\/revisions\/96128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/96127"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}