ABD’de yap\u0131lan yeni bir ara\u015ft\u0131rma, Instagram ve TikTok gibi pop\u00fcler sosyal medya uygulamalar\u0131n, kullan\u0131c\u0131lar\u0131n maddi durumuna da zarar verdi\u011fini ortaya koydu. <\/b><\/p>\n
New York merkezli bir t\u00fcketici finans hizmetleri \u015firketi olan Bankrate taraf\u0131ndan yap\u0131lan yeni bir ara\u015ft\u0131rma, Instagram ve TikTok gibi \u00e7ok s\u0131k kullan\u0131lan sosyal medya uygulamalar\u0131n\u0131n kullan\u0131c\u0131lar\u0131 maddi olarak s\u0131k\u0131nt\u0131ya soktu\u011funu ortaya koydu.<\/p>\n
Yap\u0131lan ara\u015ft\u0131rmada, \u00e7evrimi\u00e7i bir sat\u0131c\u0131 taraf\u0131ndan payla\u015f\u0131lan bir reklam veya \u00fcr\u00fcn\u00fcn sosyal medya kullan\u0131c\u0131lar\u0131 taraf\u0131ndan \u2018ihtiya\u00e7lar\u0131 olmasa da \u2018 al\u0131nd\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n
Uzmanlar, \u2018E\u011fer ihtiyac\u0131n\u0131z yokken s\u0131rf sevdi\u011finiz bir isim payla\u015ft\u0131 diye sweatshirt al\u0131yorsan\u0131z yaln\u0131z de\u011filsiniz.\u201d dedi.<\/p>\n
Bankrate taraf\u0131ndan yap\u0131lan yeni bir ara\u015ft\u0131rmaya g\u00f6re, sosyal medya, t\u00fcketicilerin harcama al\u0131\u015fkanl\u0131klar\u0131n\u0131 direkt olarak etkiliyor. Ara\u015ft\u0131rmaya kat\u0131lan kullan\u0131c\u0131lar\u0131n neredeyse yar\u0131s\u0131 sponsorlu bir g\u00f6nderiden bir \u015feyler sat\u0131n ald\u0131\u011f\u0131n\u0131 kabul etti.<\/p>\n
\u2018KULLANICILARIN \u00c7O\u011eU SONRADAN P\u0130\u015eMAN OLDU\u2019<\/strong><\/p>\n Bankrate.com analisti Sarah Foster, Halara, Shein ve SKIMS gibi markalar\u0131n \u00f6zellikle \u00fcnl\u00fc sahipleri nedeniyle sosyal medya \u00fczerinden milyonlara hitap edebildi\u011fini vurgulad\u0131.<\/p>\n Ancak ara\u015ft\u0131rmaya g\u00f6re, sponsorlu bir i\u00e7erik sayesinde al\u0131\u015fveri\u015f yapan sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 64\u2019\u00fc en az bir kez al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 i\u00e7in pi\u015fman oldu. Foster, bu sat\u0131n almalar\u0131n \u201csosyal medyadan d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz \u015fekilde hayat\u0131m\u0131za fayda sa\u011flamaktan \u00e7ok ki\u015fileri maddi olarak s\u0131k\u0131nt\u0131ya soktu\u011funu\u201d vurgulad\u0131.<\/p>\n Ankete g\u00f6re sosyal medya kullan\u0131c\u0131lar\u0131n yakla\u015f\u0131k \u00fc\u00e7te biri bu durumdan \u015fikayet\u00e7i. Yap\u0131lan ara\u015ft\u0131rmada, Z ku\u015fa\u011f\u0131n\u0131n y\u00fczde 47\u2019si ve Y ku\u015fa\u011f\u0131n\u0131n y\u00fczde 46\u2019s\u0131 Instagram ve TikTok gibi sosyal medya uygulamalar\u0131n\u0131n mali durumlar\u0131n\u0131 k\u00f6t\u00fcle\u015ftirdi\u011fini a\u00e7\u0131klad\u0131. Bu oran X ku\u015fa\u011f\u0131nda ise y\u00fczde 31\u2019de kald\u0131.<\/p>\n \u2018EBEVEYNLER TEPK\u0130L\u0130\u2019<\/strong><\/p>\n Foster, \u201cGen\u00e7 nesiller sosyal medya ile b\u00fcy\u00fcd\u00fcler veya sosyal medyan\u0131n onlarla birlikte b\u00fcy\u00fcy\u00fcp geli\u015fti\u011fini izlediler\u201d s\u00f6zleriyle bu ya\u015f gruplar\u0131n\u0131n i\u00e7eriklerinden neden daha fazla etkilendiklerini anlaman\u0131n da kolay oldu\u011funu s\u00f6yledi.<\/p>\n Foster, \u201cBu durumdan en \u00e7ok gen\u00e7 nesiller etkilense de anne ve babalar da olduk\u00e7a rahats\u0131z.\u201d dedi.<\/p>\n Foster, Unspeakable, Nastya ve Ryan Kaji gibi \u00e7evrimi\u00e7i \u00e7ocuk dostu i\u00e7erik olu\u015fturucular\u0131n milyoner olmalar\u0131 nedeniyle, bir \u00e7ocu\u011fun para konusunda ger\u00e7ek\u00e7i olmayan beklentileri olmas\u0131n\u0131n da normalle\u015fti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":" ABD’de yap\u0131lan yeni bir ara\u015ft\u0131rma, Instagram ve TikTok gibi pop\u00fcler sosyal medya uygulamalar\u0131n, kullan\u0131c\u0131lar\u0131n maddi durumuna da zarar verdi\u011fini …<\/p>\n","protected":false},"author":1,"featured_media":9750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[2889,904,1669],"class_list":["post-9749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-foster","tag-kullanicilarin","tag-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/9749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9749"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/9749\/revisions"}],"predecessor-version":[{"id":9751,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/9749\/revisions\/9751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/9750"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}