Organize g\u0131da perakende sekt\u00f6r\u00fcne y\u00f6nelik d\u00fczenlenen \u201cOrtakak\u0131l Konferanslar\u0131 2023\u201d kapsam\u0131nda a\u00e7\u0131klanan Ortakalan Perakende Raporuna g\u00f6re, ge\u00e7en y\u0131l 5 bin 1 yeni market a\u00e7\u0131l\u0131\u015f\u0131yla organize g\u0131da perakendecili\u011finde 2022\u2019nin ba\u015f\u0131nda 43 bin 659 olan toplam market say\u0131s\u0131 y\u0131l sonunda 48 bin 660\u2019a y\u00fckseldi. Buna g\u00f6re art\u0131\u015f oran\u0131 yakla\u015f\u0131k y\u00fczde 12 olarak ger\u00e7ekle\u015fti.<\/p>\n
T\u00fcrkiye genelinde ge\u00e7en y\u0131l indirim marketler a\u011f\u0131rl\u0131kl\u0131 olmak \u00fczere 5 bin 1 yeni market a\u00e7\u0131l\u0131rken, orta vade olarak ifade edilen yedi y\u0131l i\u00e7inde 20 binden fazla yeni marketin a\u00e7\u0131lmas\u0131 ve fiziki ma\u011fazac\u0131l\u0131kta b\u00fcy\u00fcmenin s\u00fcrmesi bekleniyor.<\/p>\n
S\u00f6z konusu s\u00fcre\u00e7te b\u00fcy\u00fcmenin \u00f6nemli k\u0131sm\u0131n\u0131n indirim marketlerden (discount) gelmesi ve bu segmentin toplam market say\u0131s\u0131nda y\u00fczde 77 paya sahip olmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
B\u00dcY\u00dcMEN\u0130N LOKOMOT\u0130F\u0130 \u0130ND\u0130R\u0130M MARKETLER\u0130<\/b><\/p>\n
G\u0131da perakendecili\u011finde ge\u00e7en y\u0131l ya\u015fanan fiziksel b\u00fcy\u00fcmenin lokomotifi 3 bin 609 yeni \u015fube a\u00e7an indirim marketleri oldu. 2022 ba\u015f\u0131nda 34 bin 513 olan toplam indirim marketi say\u0131s\u0131 sene sonu itibar\u0131yla y\u00fczde 10,5 art\u0131\u015fla 38 bin 122 olarak \u00f6l\u00e7\u00fcld\u00fc.<\/p>\n
Son bir y\u0131l i\u00e7inde ulusal \u00f6l\u00e7ekteki market zincirlerinin toplam \u015fube say\u0131s\u0131 da 1,451 yeni a\u00e7\u0131l\u0131\u015fla y\u0131ll\u0131k %31 art\u0131\u015f kaydetti. Ulusal \u00f6l\u00e7ekteki market zincirlerinin b\u00fcy\u00fcmesinde Tar\u0131m Kredi Market\u2019in ge\u00e7en y\u0131l yakla\u015f\u0131k 940 yeni \u015fube a\u00e7mas\u0131 \u00f6nemli rol oynad\u0131.<\/p>\n
Ortakalan verilerine g\u00f6re, g\u0131da perakendesinde 2022 y\u0131l sonu itibar\u0131yla toplam market say\u0131s\u0131 48 bin 660\u2019a y\u00fckselmi\u015f durumda. Bu say\u0131 2012 sonunda 13 bin 908 adetti. Buna g\u00f6re, son 10 y\u0131lda organize zincir marketlerin \u015fube say\u0131s\u0131nda 34 bin 752 art\u0131\u015f ya\u015fand\u0131.<\/p>\n
Son 10 y\u0131lda indirim marketlerin sekt\u00f6rdeki pay\u0131 y\u00fczde 60\u2019tan y\u00fczde 78\u2019e \u00e7\u0131karken; indirim marketlerin ata\u011f\u0131 kar\u015f\u0131s\u0131nda yerel zincirlerin pay\u0131 ise y\u00fczde 23\u2019ten y\u00fczde 9\u2019a geriledi.<\/p>\n
Ulusal zincirlerin son 10 y\u0131l i\u00e7inde toplam market say\u0131s\u0131ndaki pay\u0131 ise y\u00fczde 17\u2019den y\u00fczde 13\u2019e d\u00fc\u015ft\u00fc.<\/p>\n
7 YILDA Y\u00dcZDE 40 B\u00dcY\u00dcME \u00d6NG\u00d6R\u00dcL\u00dcYOR<\/b><\/p>\n
Rapora g\u00f6re, g\u0131da perakendesinin \u00f6n\u00fcm\u00fczdeki d\u00f6nemde fiziksel ortamda indirim ve s\u00fcper market konseptlerinde geli\u015fmesi beklenirken; 2029 sonunda ulusal marketlerin y\u00fczde 13 olan paylar\u0131n\u0131 y\u00fczde 15 seviyesine y\u00fckseltmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
Orta vade olarak ele ald\u0131klar\u0131 \u00f6n\u00fcm\u00fczdeki 7 y\u0131ll\u0131k s\u00fcre\u00e7te market zincirlerinde 20 binin \u00fczerinde yeni a\u00e7\u0131l\u0131\u015f ve y\u00fczde 40 b\u00fcy\u00fcme \u00f6ng\u00f6rd\u00fcklerini belirten Ortakalan Genel Yay\u0131n Y\u00f6netmeni Emre Durdu, bu s\u00fcre\u00e7te en az 25 yerel perakendecinin \u015fube say\u0131s\u0131n\u0131 art\u0131rarak zincir market tan\u0131m\u0131na dahil olmas\u0131n\u0131 beklediklerini s\u00f6yledi.<\/p>\n
Durdu, buna kar\u015f\u0131n \u00f6n\u00fcm\u00fczdeki 7 y\u0131l boyunca sat\u0131n alma veya kapatma gibi etkenlerle yakla\u015f\u0131k 55 market zincirinin ise sekt\u00f6rden ayr\u0131lmas\u0131n\u0131 beklediklerini belirtti.<\/p>\n
Rapora g\u00f6re 2012 y\u0131l\u0131ndan itibaren 87 yerel, 8 ulusal ve 7 discount olmak \u00fczere toplam 102 market zinciri sat\u0131larak veya \u015fubelerini kapatarak halihaz\u0131rda sekt\u00f6rden ayr\u0131lm\u0131\u015f durumda. (REUTERS)<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00dclke genelinde ge\u00e7en y\u0131l indirim marketler a\u011f\u0131rl\u0131kl\u0131 olmak \u00fczere 5 bin 1 yeni market a\u00e7\u0131l\u0131rken, orta vade olarak ifade edilen 7 y\u0131l i\u00e7inde ise 20 binden fazla yeni marketin a\u00e7\u0131lmas\u0131 bekleniyor.<\/p>\n","protected":false},"author":1,"featured_media":97811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[645,3981,770,5995,9389],"class_list":["post-97810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-market","tag-orta","tag-sube","tag-zincir"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/97810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97810"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/97810\/revisions"}],"predecessor-version":[{"id":97812,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/97810\/revisions\/97812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/97811"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}