Avrupa Birli\u011fi, Google\u2019\u0131 adtech olarak bilinen reklam teknolojisinde kurallar\u0131 ihlal etmekle su\u00e7lad\u0131. Avrupa\u2019n\u0131n anti-tekel reg\u00fclat\u00f6r\u00fc konumunda olan AB Komisyonu\u2019nun Google\u2019\u0131n reklam teknolojileri b\u00f6l\u00fcm\u00fcn\u00fcn ayr\u0131lmas\u0131n\u0131 isteyebilece\u011fi bildirildi.<\/p>\n
AB\u2019nin y\u00fcr\u00fctme kolu olan Avrupa Komisyonu, Google\u2019\u0131n yay\u0131nc\u0131 reklam sunucular\u0131 ve reklam sat\u0131n alma arac\u0131 i\u00e7in Avrupa pazar\u0131nda bask\u0131n oldu\u011fu sonucuna vard\u0131. Komisyon ayr\u0131ca Google\u2019\u0131n bu hakim konumunu en az 2014\u2019ten beri k\u00f6t\u00fcye kulland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Google\u2019\u0131n ana \u015firketi olan Alphabet, komisyon taraf\u0131ndan dile getirilen su\u00e7lara kar\u015f\u0131 kendini savunabilecek.<\/p>\n
\u2018B\u00d6L\u00dcNME \u0130STENEB\u0130L\u0130R\u2019<\/b><\/p>\n
AB Komisyonu, Google\u2019\u0131n dile getirilen endi\u015feleri gidermek ve b\u00f6ylece bloktaki rekabet kurallar\u0131na uymak i\u00e7in reklam teknolojileri b\u00f6l\u00fcm\u00fcn\u00fcn ayr\u0131lmas\u0131n\u0131 isteyebilece\u011fi bildirildi.<\/p>\n
AB Rekabet \u015eefi Margrethe Vestager konuya ili\u015fkin yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201cBu nedenle, Komisyonun \u00f6n g\u00f6r\u00fc\u015f\u00fc, Google\u2019\u0131n hizmetlerinin bir k\u0131sm\u0131n\u0131n yaln\u0131zca zorunlu olarak elden \u00e7\u0131kar\u0131lmas\u0131n\u0131n rekabet endi\u015felerini giderece\u011fi y\u00f6n\u00fcndedir\u201d dedi.<\/p>\n
ONAYLANIRSA YASA DI\u015eI OLACAK<\/b><\/p>\n
Google\u2019\u0131n reklam teknolojisinin neredeyse t\u00fcm seviyelerinde oldu\u011funu belirten Vestager, Google\u2019\u0131n pazardaki konumunu kullanm\u0131\u015f olabilece\u011fini s\u00f6yledi\u011fi a\u00e7\u0131klamas\u0131nda \u015fu ifadelere yer verdi:<\/p>\n
\u201c\u00d6ncelikli endi\u015femiz, Google\u2019\u0131n kendi arac\u0131l\u0131k hizmetlerini desteklemek i\u00e7in pazardaki konumunu kullanm\u0131\u015f olabilece\u011fidir. Bu, yaln\u0131zca Google\u2019\u0131n rakiplerine de\u011fil, ayn\u0131 zamanda yay\u0131nc\u0131lar\u0131n \u00e7\u0131karlar\u0131na da zarar verirken, reklamverenlerin maliyetlerini de art\u0131rd\u0131. Onaylan\u0131rsa, Google\u2019\u0131n uygulamalar\u0131 rekabet kurallar\u0131m\u0131z uyar\u0131nca yasa d\u0131\u015f\u0131 olacakt\u0131r.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Avrupa Birli\u011fi, reklam teknolojisinin neredeyse t\u00fcm seviyelerinde olan Google’\u0131n rekabet kurallar\u0131na uymad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. AB Komisyonu, Google’\u0131n dile getirilen endi\u015feleri gidermek i\u00e7in reklam teknolojileri b\u00f6l\u00fcm\u00fcn\u00fcn ayr\u0131lmas\u0131n\u0131 isteyebilece\u011fi bildirildi.<\/p>\n","protected":false},"author":1,"featured_media":98471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[1515,2439],"class_list":["post-98470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-komisyon","tag-reklam"],"_links":{"self":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/98470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98470"}],"version-history":[{"count":1,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/98470\/revisions"}],"predecessor-version":[{"id":98472,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/posts\/98470\/revisions\/98472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=\/wp\/v2\/media\/98471"}],"wp:attachment":[{"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberulus.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}